Masters in Artificial Intelligence and Analytical Database

Program Overview

The Master in Artificial Intelligence and Analytical Database program from IHMGS equips students with expertise in AI implementation and data analysis. The curriculum covers AI concepts, data management, Big Data, and Database Management Systems. Graduates will be prepared for careers in AI and data-driven fields, leveraging their skills in digital marketing, e-commerce, and business automation.

Program Outline

Degree Overview:

The Master in Artificial Intelligence and Analytical Database program offered by IHMGS aims to provide students with the necessary skills and knowledge to become experts in AI implementation and data analysis. The comprehensive curriculum covers various aspects of AI and data management, including programming languages, data storage, Big Data projects, data models, and the implementation of Database Management Systems (DBMS).

Outline:

Module 1: Introduction to Artificial Intelligence

• Basic concepts of AI, including characterization, efficiency, and customer application
• Types of AI models based on customer service
• Applications of AI in the socio-economic context, including the impact on the AI industry and digital economy

Module 2: Martech, Big Data, and E-commerce

• Concepts of digital marketing applications in AI
• Martech and its integration with marketing and technological processes
• Impact of the "Data Market" on e-commerce and the traditional economy

Module 3: Digital Marketing

• Strategic fundamentals of digital marketing
• Web metrics dashboard configuration
• Growth hacking techniques
• Digital business metrics and customer-oriented strategies

Module 4: AI Applications in Digital Marketing

• Development and application of AI in digital content management
• Programmatic search engine advertising
• Communication and assistance tools in digital marketing
• Use of marketing automation tools

Module 5: AI and Marketing Automation

• Customer Experience (CX)
• Digital marketing methodology Conversion Funnels
• Implementation of AI in comprehensive automation marketing strategies
• End-to-end solutions for email marketing, product recommendation, and CRM

Module 6: AI Business Case Applied to Business Digital

• Agile methodologies and their application in marketing
• Fundamental project management for soft technology marketing projects