Apparel, Textiles, and Merchandising, BS—Fashion Marketing Specialization
Program Overview
This fashion marketing program offers industry-focused education with faculty expertise and industry connections. Students gain practical experience through networking, industry events, and exposure to trends. The program prepares graduates for careers in various fashion marketing roles, including buyer, public relations specialist, fashion merchandiser, and event planner.
Program Outline
Teaching:
- Faculty members bring real-world experience, industry expertise, and strong industry connections to the classroom.
- Opportunities for networking, attending industry events, and exposure to fashion marketing trends and innovations.
Careers:
- Buyer: Responsible for purchasing merchandise for retail or e-commerce platforms by analyzing market trends, negotiating with suppliers, and ensuring a profitable and on-trend product selection.
- Public Relations Specialist: Focuses on building and maintaining a positive public image for fashion brands.
- Fashion Merchandiser: Involved in planning and coordinating product assortments, pricing, and inventory management; analyzing consumer trends, forecasting demand, and collaborating with designers and buyers.
- Event Planner: Organizes fashion shows, trade shows, product launches, and other industry events; handles logistics, vendor management, budgeting, and ensuring smooth and impactful event experiences.
Central Washington University
Overview:
Central Washington University (CWU) is a public university with a main campus in Ellensburg, Washington, and six satellite locations across the state. CWU offers a wide range of academic programs, including over 135 undergraduate majors and 32 master's degree programs. The university boasts a 15:1 student-to-faculty ratio and an 88% acceptance rate.
Student Life and Campus Experience:
CWU offers a vibrant campus life with numerous student organizations, intramural sports, and social events. The Ellensburg campus features modern learning facilities, residence halls, and athletic facilities.
Key Reasons to Study There:
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Small class sizes:
CWU provides a personalized learning experience with smaller class sizes, allowing for greater interaction with professors. *Passionate educators:
The university prides itself on its dedicated faculty who are committed to student success. *Real-world learning opportunities:
CWU emphasizes practical experience through internships, research opportunities, and hands-on projects. *Diverse campus locations:
Students can choose from various locations across Washington state, offering flexibility and convenience.Academic Programs:
CWU offers a wide range of academic programs, including over 135 undergraduate majors and 32 master's degree programs. The university also provides numerous minor and certificate options to complement academic paths.
