M.S. in Sustainable Digital Marketing Online

Program Overview

---

Nova Southeastern University's M.S. in Sustainable Digital Marketing equips students with expertise in digital marketing, data analytics, and sustainability. The program emphasizes ethical practices and corporate social responsibility, preparing graduates for careers in the rapidly growing field of sustainable digital marketing. The 30-credit program can be completed in as little as 12 months and offers a cohort-based schedule with online asynchronous courses.

Program Outline

Degree Overview:

---

Overview:

The M.S. in Sustainable Digital Marketing from Nova Southeastern University equips students with purpose-driven digital marketing skills and trackable metrics to demonstrate their value to employers. The program emphasizes sustainability, focusing on environmental and social responsibility in marketing practices.

---

Objectives:

• Develop expertise in digital marketing, including social media marketing, search engine marketing, display advertising, and content marketing.
• Gain proficiency in data analytics and use data to inform marketing decisions.
• Understand the principles of sustainable business practices and incorporate them into marketing strategies.
• Foster a commitment to corporate social responsibility and ethical marketing practices.

---

Program Description:

The M.S. in Sustainable Digital Marketing program combines theoretical knowledge with practical application, preparing graduates for real-world challenges in the digital marketing industry. The curriculum emphasizes the following areas:

• Digital Marketing Skills: Students develop proficiency in various digital marketing channels, including social media, search engines, display advertising, and email marketing.
• Data Analytics: Students learn to collect, analyze, and interpret data to make informed marketing decisions.
• Sustainable Marketing: Students explore the principles of sustainability and develop strategies to incorporate them into marketing campaigns.
• Ethics and Social Responsibility: Students understand the importance of ethical marketing practices and corporate social responsibility.

---

Outline:

---

Program Structure:

The 30-credit program can be completed in as little as 12 months. Courses are offered online asynchronously, with optional chat sessions throughout the semester.

---

Course Schedule:

The program follows a cohort-based schedule, with students taking courses in a fixed sequence. The typical course schedule includes:

• Fall Semester:
• Marketing Decisions for Managers
• Consumer Behavior
• Marketing Research and Analytics
• Digital Marketing Analytics for Social Impact
• Spring Semester:
• Content Marketing for Brand Awareness and Social Empowerment
• Digital Marketing for Community Engagement & Sustainability
• Lead Generation Strategies for Prosocial Commerce
• Social Customer Care for Community Involvement, Lasting Relationships, and Advocacy
• Summer Semester:
• Managing Marketing Communications
• Data Mining and Predictive Analytics Fundamentals

---

Assessment:

---

Assessment Methods:

Students are assessed through various methods, including:

• Assignments: Students complete individual and group assignments to demonstrate their understanding of course concepts.
• Quizzes: Online quizzes test students' knowledge of key terms and concepts.
• Exams: Midterm and final exams assess students' overall understanding of the course material.
• Projects: Students work on projects that apply their marketing skills to real-world scenarios.
• Presentations: Students present their projects and research findings to the class.

---

Teaching:

---

Teaching Methods:

The program employs a variety of teaching methods, including:

• Lectures: Faculty present course material through online lectures and discussions.
• Case Studies: Students analyze real-world marketing cases to apply concepts and develop solutions.
• Simulations: Students participate in simulations to experience marketing decision-making in a realistic environment.
• Guest Speakers: Industry professionals share their expertise and experiences with students.

---

Careers:

---

Potential Career Paths:

Graduates of the M.S. in Sustainable Digital Marketing program are prepared for a range of career opportunities in the digital marketing industry, including:

• Digital Marketing Manager
• Social Media Manager
• Content Marketing Specialist
• Search Engine Optimization (SEO) Specialist
• Data Analyst
• Marketing Consultant

---

Opportunities and Outcomes:

The program provides students with the skills and knowledge necessary to succeed in the growing field of sustainable digital marketing. Graduates are well-positioned for advancement in their current roles or to pursue new opportunities in the industry.