Marketing Certificate of Achievement

Program Overview

The Marketing Certificate of Achievement is an introductory program that provides a comprehensive understanding of marketing principles and practices. It covers topics such as consumer behavior, advertising, social media, and international marketing. Upon completion, students will be equipped with the skills and knowledge necessary for entry-level roles in the marketing field, including marketing coordinators, market researchers, and social media marketers.

Program Outline

Degree Overview:

Overview:

The Marketing Certificate of Achievement is an introductory program that delves into the world of marketing. It focuses on developing an understanding of customer value and engagement in a rapidly evolving digital and social marketplace. This certificate equips students with the fundamental knowledge and skills necessary to operate effectively in the field of marketing.

Objectives:

Upon completion of this program, students will possess the ability to:

• Create and manage business documents using current technology to solve problems creatively.
• Communicate business concepts professionally through written, oral, and visual presentations using current technology.
• Recognize ethical behavior in their chosen profession and act in a socially responsible manner.
• Analyze business issues, interpret financial data, and identify economic trends.

Outline:

Program Content:

The Marketing Certificate of Achievement program covers a comprehensive range of topics essential to the field of marketing. These include:

• Consumer behavior
• Supply chain management
• Advertising
• Pricing strategy
• Social media
• International marketing

Structure:

The program consists of a total of 18 units, divided into two categories:

• Core Courses (6 units):
• BUS.
100: Introduction to Business
• BUS.
180: Marketing
• Selective Courses (12 units):
• Students must choose a minimum of 12 units from a list of courses, including:
• List A:
• BUS.
230: International Marketing
• BUS.
180: Marketing
• List B:
• ANTH 110: Cultural Anthropology
• COMM 110: Public Speaking
• MART 366: Color Management and Theory
• MART 371: User Interface/User Experience Design

Careers:

Career Opportunities:

Graduates of the Marketing Certificate of Achievement program are well-prepared for various roles in the marketing field, including:

• Marketing coordinators
• Market researchers
• Social media marketers
• Product development specialists
• Pricing analysts

Career Outcomes:

Completing this certificate can lead to increased job opportunities and advancement within the marketing industry. It provides a solid foundation for individuals seeking to pursue careers in marketing or related fields.