Program Overview
Saint Peter's University's Esports Business degree equips students with the knowledge and skills to excel in the rapidly growing esports industry. The program emphasizes strategic thinking, intellectual curiosity, and creativity, preparing graduates for careers in content creation, event management, marketing, and more. With a focus on the business side of esports, students gain proficiency in planning, strategy, and financial management. Graduates are well-positioned for success in various roles within game companies and the esports industry.
Program Outline
Degree Overview:
Overview:
Saint Peter's University offers an Esports Business degree, one of the first of its kind in the country. This specialization equips students with the knowledge and skills necessary to excel in the rapidly growing esports industry. With a global audience exceeding 500 million, the program provides real-world learning experiences to prepare students for this exciting field that emphasizes strategic thinking, intellectual curiosity, and creativity.
Objectives:
- Gain a comprehensive understanding of the esports business landscape, including its history, current trends, and future prospects.
- Develop strong business acumen and entrepreneurial skills to succeed in the esports industry.
- Acquire expertise in planning and executing esports events, including tournaments, leagues, and exhibitions.
- Cultivate effective marketing and communication strategies to promote esports products and services.
- Develop a deep understanding of the financial aspects of the esports industry, including revenue streams, budgeting, and investment strategies.
Program Description:
This unique specialization is offered through the University's Frank J. Guarini School of Business and focuses on the business side of esports. Students are immersed in the culture of esports while gaining proficiency in planning and strategy, event management, business development, marketing, and finance. Upon completion of the program, graduates will be well-equipped for careers in esports, including content creation, production, marketing, product management, accounting, law, and various other roles within game companies.
Outline:
Program Content:
The Esports Business degree program covers a wide range of topics essential for success in the esports industry, including:
- Esports Business Perspectives: This module provides an overview of the esports industry, including its history, current trends, and future prospects. Students will gain an understanding of the various stakeholders involved in esports, including game developers, publishers, tournament organizers, teams, and sponsors.
- Esports Event Planning and Facility Management: This module covers the planning and execution of esports events, including tournaments, leagues, and exhibitions. Students will learn about venue selection, event logistics, marketing and promotion, and financial management.
- Esports Sales, Sponsorship, and Revenue Development: This module focuses on the business of esports, including sales, sponsorship, and revenue development. Students will learn about different revenue streams in the esports industry, including advertising, merchandise sales, and ticket sales. They will also develop skills in negotiating and managing sponsorship deals.
- Strategic Esports Marketing: This module covers the marketing of esports products and services. Students will learn about target market identification, brand positioning, and marketing communications. They will also develop skills in creating and executing marketing campaigns.
- Esports Leadership and Management: This module focuses on the leadership and management of esports organizations. Students will learn about organizational structure, team management, and conflict resolution. They will also develop skills in strategic planning and decision-making.
Course Schedule:
The Esports Business degree program is a four-year program that consists of 120 credit hours. The program can be completed full-time or part-time. Full-time students typically take 15 credit hours per semester and can complete the program in four years. Part-time students typically take 6-9 credit hours per semester and can complete the program in six to eight years.
Assessment:
Students in the Esports Business degree program are assessed through a variety of methods, including:
- Exams: Exams are used to assess students' knowledge of the course material. Exams may be in the form of multiple-choice, short answer, or essay questions.
- Projects: Projects are used to assess students' ability to apply their knowledge of the course material to real-world situations. Projects may include developing a business plan for an esports event, creating a marketing campaign for an esports product, or managing an esports team.
- Presentations: Presentations are used to assess students' ability to communicate their ideas effectively. Presentations may be individual or group presentations.
Teaching:
The Esports Business degree program is taught by a team of experienced faculty members who are experts in the esports industry. Faculty members use a variety of teaching methods, including lectures, discussions, case studies, and simulations. The program also includes guest lectures from industry professionals.
Careers:
Graduates of the Esports Business degree program are well-prepared for a variety of careers in the esports industry, including:
- Content Creator: Create and publish esports-related content, such as articles, videos, and podcasts.
- Producer: Manage and oversee the production of esports events, such as tournaments, leagues, and exhibitions.
- Marketer: Develop and execute marketing campaigns for esports products and services.
- Product Manager: Manage the development and launch of esports products and services.
- Accountant: Manage the financial operations of esports organizations.
- Lawyer: Provide legal advice to esports organizations and players.
