DBA in Marketing

Program Overview

The DBA in Management from Rushford Business School, Switzerland, is a flexible program designed for managers and practitioners seeking to enhance their research and analytical skills. Through a mixed mode or research mode pathway, students develop advanced research methodologies, conduct comprehensive studies, and apply their knowledge to solve complex business challenges. The program aims to transform participants into research-oriented leaders with strong critical thinking, problem-solving, and communication abilities.

Program Outline

Degree Overview:

Title:

DBA in Management - Rushford Business School, Switzerland

Overview:

The DBA program offers flexible study pathways and focuses on applied research, allowing managers and practitioners to enhance their skills. Students can utilize their research and analysis skills to solve complex business issues. The program aims to transform students into research-oriented leaders with strong critical thinking, problem-solving, and communication abilities.

Program Objectives:

• Develop advanced research methodologies to solve real-world business problems.
• Conduct comprehensive research studies to understand business challenges.
• Apply deep understanding of business and marketing principles to anticipate outcomes.
• Enhance command of business communication, both written and verbal.
• Foster proficiency in data analysis and interpretation for effective reporting.
• Participate in academic and professional research leading to peer-reviewed publications.
• Attain a high level of expertise in research methodologies, design, and execution.
• Prepare a doctoral thesis demonstrating the application of robust research principles.

Structure and Content:

Mixed Mode Pathway:

• Business Management Track (30 ECTS)
• Managerial Skills
• Cutting Edge Leadership
• Managerial Economics
• International Business Environment
• Accounting for Financial Reporting
• Strategic Management
• Specialization Track (30 ECTS)
• 6 courses chosen from the specialization track
• Research Track (30 ECTS)
• Introduction to Academic Research
• Literature Review Landscape
• Research Design
• Business Statistics
• Designing Quantitative Research Methodology
• Designing Qualitative Research Methodology
• Written Proposal Defence (20 ECTS)
• Doctoral Residency (10 ECTS)
• Reflection & Minutes of the Supervisor Meeting (10 ECTS)
• Report Writing (10 ECTS)

Research Mode Pathway:

• Specialization Track (15 ECTS)
• 3 Subject Specialization Courses
• Research Track (30 ECTS)
• Introduction to Academic Research
• Literature Review Landscape
• Research Design
• Business Statistics
• Designing Quantitative Research Methodology
• Designing Qualitative Research Methodology
• Written Dissertation Proposal (30 ECTS)
• Doctoral Residency (20 ECTS)

Careers:

• Marketing Management
• Brand Management
• Product Management
• Digital Marketing
• Leadership Roles (e.g., CMO, Vice President of Marketing)
• Marketing Consulting
• Market Research
• Business Strategy
• Innovation Management