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Students
Masters

MSc in Marketing

Rushford Business School
Valencia , Spain
Easy Apply
Students
Tuition Fee
Start Date
Medium of studying
Fully Online
Duration
12 months
Program Facts
About Program
About University
Admission Requirements
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Easy Apply
Program Facts
Program Details
Degree
Masters
Major
Marketing | Market Research
Area of study
Business and Administration
Education type
Fully Online
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2024-04-01-
About Program

Program Overview

Rushford Business School's online MSc in Marketing is a one-year program designed to equip students with the skills and knowledge to develop effective marketing strategies, enhance customer experiences, and navigate global branding challenges. The program comprises 15 courses, including core business principles and specialized marketing modules, and prepares graduates for careers in various marketing roles within reputable companies.

Program Outline

Degree Overview:

  • Overview: Rushford Business School's online MSc in Marketing is a one-year program comprising 15 courses (5 Core Courses and 10 Marketing-specific courses) with a total of 60 ECTS credits.
  • Objectives:
  • Develop skills and capabilities in devising effective marketing and branding strategies.
  • Enhance employee motivation by aligning personal goals with organizational objectives.
  • Interpret qualitative and quantitative data to predict consumer behavior and improve customer experiences.
  • Apply branding strategies to manage brand value across different countries and cultures.
  • Understand ethical considerations in business decision-making and promote corporate social responsibility.
  • Analyze marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
  • Assess current business scenarios, financial risks, and social risks to make informed decisions and enhance business profitability.

Outline:

Core Courses (20 ECTS):

  • Transformational Management (4 ECTS)
  • Managerial Economics (4 ECTS)
  • Organizational Behaviour (4 ECTS)
  • Marketing in a Digital World (4 ECTS)
  • Accounting for Financial Reporting (4 ECTS)

Marketing-specific Courses (20 ECTS):

  • Principles of Marketing (4 ECTS)
  • Targeting and Segmentation in Marketing (4 ECTS)
  • Why We Buy: Understanding Customer Behavior and Improving Customer Experience (4 ECTS)
  • Logistics Management (4 ECTS)
  • Modern Brand Management and Global Branding Strategies (4 ECTS)

Operational Expert - Marketing (20 ECTS):

  • International Marketing (4 ECTS)
  • Marketing Research (4 ECTS)
  • Advertising & Media (4 ECTS)
  • Advanced Digital Marketing Strategies (4 ECTS)

Careers:

  • Potential career paths include:
  • Marketing Manager
  • Project Manager
  • Growth Executive
  • Business Analyst
  • Digital Marketing Strategist
  • Sales Area Manager
  • Strategic Planner
  • Customer Relationship Manager
  • E-commerce Manager
  • Marketing Research Manager
  • The program enhances career prospects in reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others.
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About University
PhD
Masters
Bachelors
Rushford Business School

Rushford Business School

Overview:

Rushford Business School is a globally recognized institution offering a range of business and management programs. It boasts a 4-star overall QS star rating, signifying its high quality and reputation. Rushford offers both on-campus and online programs, catering to a diverse student body.

Services Offered:

Rushford provides a comprehensive range of services to its students, including:

    Academic Programs:

    A wide selection of MBA, MSc, DBA, and Bachelor programs across various specializations.

    Campus Locations:

    On-campus programs are available in France and Lucerne, Switzerland.

    Online Learning:

    A robust online platform offering a variety of programs.

    Career Support:

    Guidance and resources to help students find employment opportunities.

    Student Profiles:

    Showcase of successful alumni and their career paths.

    Open House Sessions:

    Opportunities to learn more about the school and its programs.

    Guaranteed Paid Internships:

    For on-campus master students at the Spain campus.

Key Reasons to Study There:

    QS Star Rating:

    A 4-star overall rating, demonstrating the school's quality and reputation.

    EduQua Certified:

    Rushford's online learning division is certified by eduQua, a Swiss quality label for continuing education and training providers.

    Top University Partnerships:

    Collaborations with leading universities in the UK, Italy, France, India, and other countries.

    Flexible Learning Options:

    On-campus, online, and blended learning options to suit individual needs.

    Excellent Teaching Methodology:

    Case studies, simulations, role-play, mentorship, and exposure to organizations.

Academic Programs:

Rushford offers a wide range of programs, including:

    MBA Programs:

    Global MBA, MBA with Specialization, MBA in Clinical Research Management, MBA in Entrepreneurship and Innovation, MBA in Human Resource Management, MBA in Finance, MBA in Marketing, MBA in Sustainability, Energy and Environment, Top-Up MBA, MBA in Business Analytics & AI, and MBA with Specializations.

    MSc Programs:

    MSc in Finance & Investment, MSc in Human Resource Management, MSc in International Marketing, MSc in Logistics & Supply Chain Management, MSc in Strategy and Digital Business, MSc in Sustainable Innovation and Entrepreneurship, MSc in Business Management, MSc in Economics, MSc in Entrepreneurship & Innovation, MSc in Finance and Investment, MSc in International Business Management, MSc in Marketing, MSc in Operations and Supply Chain Management, and MSc in Sustainability and Environmental Management.

    DBA Programs:

    DBA in Finance, DBA in Healthcare Management, DBA in Human Resource Management, DBA in International Business, DBA in Marketing, and DBA in Supply Chain Management.

    Bachelor Programs:

    Bachelor of Business Administration.

Other:

Rushford Business School has a strong focus on providing students with practical skills and knowledge relevant to the current business landscape. The school also emphasizes the importance of sustainability and social impact in its programs.

Total programs
42
Admission Requirements

Entry Requirements:

  • You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
  • In some instances, you may also require relevant work experience and/or research experience.
    • If applicable, you may demonstrate this through submission of a CV, portfolio, and/or a personal statement.

Language Proficiency Requirements:

  • Our programs are conducted in English language.
    • As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
  • IELTS Overall: 5.5
  • TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
  • TOEIC Overall: 555+
  • PTE Overall: 50+
  • Duolingo Overall: 90+

English Proficiency Waivers:

  • The English proficiency test is not required for the following candidates:
  • Native English Speakers, OR;
  • Applicants having completed their schooling in English (i.e.
    • High School Diploma or IB), OR;
  • Applicants having completed their undergraduate or graduate studies in English, OR;
  • 2 years of work experience in an organization where English is the primary language of communication.
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