Master of International Tourism and Hospitality Management - Master of Business Administration

Program Overview

This joint MITHM and MBA program equips students with specialized knowledge in business operations and administration within the hospitality and tourism sector. It emphasizes sustainability, innovation, and leadership, fostering critical thinking and analysis of industry issues. Students can choose from various core subjects and options at different JCU campuses, including Cairns, Brisbane, and Singapore. The program prepares graduates for leadership roles in the hospitality and tourism industry.

Program Outline

Degree Overview:

This joint degree program combines the Master of International Tourism and Hospitality Management (MITHM) and Master of Business Administration (MBA), equipping you with specialized knowledge of business operations and administration in the hospitality and tourism sector. The program emphasizes sustainability, innovation, and effective leadership, fostering critical thinking and analysis of high-level issues.

Outline:

Core Subjects (JCU Cairns):

• Managing Strategic Resources and Operations
• Digital Marketing or Marketing Essentials
• Innovation and Entrepreneurship
• Leading and Managing Organisational Change
• Tourism Systems Analysis
• Tourism and Hospitality Operations Management
• Global Destinations and Competitiveness
• Tourist Management Strategies
• Hospitality and Gastronomy
• Sustainable Enterprise
• Corporate Responsibility and Governance
• International Political Economy or The Changing Business Environment
• Corporate Responsibility and Governance
• Applied Research Project or Professional Placement/Internship
• Independent Studies
• Sustainable Tourism Development

Options:

• Select 3 credit points of any level 5 subjects

Core Subjects (JCU Brisbane):

• Managing Strategic Resources and Operations
• Digital Marketing or Marketing Essentials
• Innovation and Entrepreneurship
• Leading and Managing Organisational Change
• Tourism Systems Analysis
• Tourism and Hospitality Operations Management
• Global Destinations and Competitiveness
• Tourist Management Strategies
• Hospitality and Gastronomy
• Sustainable Enterprise
• The Changing Business Environment or International Political Economy
• Corporate Responsibility and Governance
• Applied Research Project or Professional Project/Internship
• Tourism and the Environment
• Economic Decision-Making in the Hospitality Industry or Economics for a Sustainable World

Options:

• Select 3 credit points of any LB52__ subjects

Core Subjects (JCU Singapore):

• Managing Strategic Resources and Operations
• Digital Marketing or Marketing Essentials
• Innovation and Entrepreneurship
• Leading and Managing Organisational Change
• Tourism Systems Analysis
• Tourism and Hospitality Operations Management
• Global Destinations and Competitiveness
• Tourist Management Strategies
• Hospitality and Gastronomy
• Corporate Strategy
• Business Innovation and Technology Management
• Leadership Futures
• Applied Research Project or Professional Project/Internship
• Tourism and the Environment
• Economic Decision-Making in the Hospitality Industry or Corporate Finance

Options:

Careers:

• General managers
• Sales and marketing directors
• Human resources managers
• Event managers
• Convention services managers
• Front office directors
• Directors of catering
• Managers of information technology