| Program start date | Application deadline |
| 2023-07-03 | - |
| 2023-10-02 | - |
| 2024-01-08 | - |
Program Overview
The Bachelor of Science in Business Administration (BSBA) is a degree-completion program designed for students with prior college experience. It focuses on the main functional areas of business, integrating leadership skills and a foundational understanding of organizational operations. The program is offered online with on-campus classroom sessions and field trips, and prepares students for graduate school or career advancement in various business sectors.
Program Outline
Degree Overview:
Overview:
The Bachelor of Science in Business Administration (BSBA) is a degree-completion program designed for students who have completed a minimum of 75 quarter units (50-semester units) of prior college-level work. The program focuses on the main functional areas of business, integrating solid leadership skills and a foundational understanding of how organizations operate. It is designed to meet the needs of modern industry and emphasizes both personal leadership and business acumen.
Objectives:
The BSBA program aims to provide students with the practical skills and knowledge required in today's business environment, preparing them for graduate school or career advancement.
Program Description:
The BSBA program is offered online, with faculty serving as facilitators and tutors. Each quarter, students attend classroom sessions on campus or participate in a field trip to a site relevant to the study and application of business fundamentals to complement their online courses.
Outline:
Content:
The BSBA curriculum covers a wide range of business topics, including:
- Introduction to Business
- Organizational Theory
- Business Statistics and Probability
- Financial Accounting
- Marketing Management
- Micro and Macroeconomics
- Business Ethics
- Managerial Accounting
- Research Methods
- Information Systems and Technology
- Human Resource Management
- Corporate Finance
- Advanced Principles of Marketing
- Strategic Management
- Business Law
Structure:
The BSBA program consists of the following components:
- General Education (48 Units)
- Core Courses (60 Units)
- Concentration Courses (16 Units)
- Capstone Project (8 Units)
- Elective Courses (48 Units)
Individual Modules with Descriptions:
Core Courses:
- BUS100 Introduction to Business (4): Provides an overview of the business environment, including the different types of businesses, their functions, and the role of managers.
- BUS101 Organizational Theory (4): Examines the structure and behavior of organizations, including organizational design, culture, and leadership.
- BUS102 Business Statistics and Probability (4): Introduces statistical concepts and methods used in business decision-making.
- BUS103 Financial Accounting (4): Covers the principles and practices of financial accounting, including the preparation and analysis of financial statements.
- BUS201 Marketing Management (4): Explores the principles and practices of marketing, including market research, product development, pricing, and promotion.
- BUS202 Micro and Macroeconomics (4): Examines the principles of microeconomics and macroeconomics, including supply and demand, market equilibrium, and economic growth.
- BUS203 Business Ethics (4): Discusses ethical issues in business, including corporate social responsibility, sustainability, and the role of ethics in decision-making.
- BUS204 Managerial Accounting (4): Covers the principles and practices of managerial accounting, including cost accounting, budgeting, and performance measurement.
- BUS301 Research Methods (4): Introduces research methods used in business, including data collection, analysis, and interpretation.
- BUS302 Information Systems and Technology (4): Examines the role of information systems and technology in business, including data management, networking, and security.
- BUS303 Human Resource Management (4): Explores the principles and practices of human resource management, including recruitment, selection, training, and compensation.
- BUS401 Corporate Finance (4): Covers the principles and practices of corporate finance, including capital budgeting, investment analysis, and financial planning.
- BUS402 Advanced Principles of Marketing (4): Examines advanced marketing concepts and strategies, including brand management, customer relationship management, and digital marketing.
- BUS403 Strategic Management (4): Explores the principles and practices of strategic management, including environmental analysis, strategy formulation, and implementation.
- BUS404 Business Law (4): Covers the legal aspects of business, including contracts, torts, and business organizations.
Concentration Courses:
Students propose a Concentration that combines courses from the elective pool in business administration, Core and/or Elective Courses in psychology, and independent study in a focused field of business administration. Examples of Concentrations include, but are not limited to, Leadership and Organizational Behavior, Marketing, Information Technology Management, Human Resource Management, and Finance.
Capstone Project:
The Capstone Project is divided into two courses and is designed to enable students to integrate the knowledge and skills they have developed as they prepare to graduate and either continue on to a master's degree or advance in their careers. The two Capstone courses are the following:
- BUS498 Business Administration Capstone I (4): Focuses on the development of a business plan or research project.
- BUS499 Business Administration Capstone II (4): Involves the presentation and defense of the business plan or research project.
Elective Courses:
Students complete their bachelor's program by selecting courses that complement their Concentration, prepare them for additional career options and advanced study in the field, and enable them to explore new areas of interest. In addition to the courses below, students may select Elective Courses from the BA in Psychology program, with approval of the Program Chair:
- BUS405 Health Care Management (4): Explores the principles and practices of healthcare management, including healthcare delivery systems, financing, and regulation.
- BUS406 Business-to-Business Marketing (4): Examines the principles and practices of business-to-business marketing, including market research, product development, and pricing.
- BUS407 Performance Measurement (4): Covers the principles and practices of performance measurement in business, including the development and use of key performance indicators (KPIs).
- BUS408 Knowledge Management (4): Explores the principles and practices of knowledge management in business, including the creation, storage, and sharing of knowledge.
- BUS409 Management and Information Systems (4): Examines the role of management and information systems in business, including the design, implementation, and use of information systems.
- BUS410 Fundamentals of Taxation (4): Covers the principles and practices of taxation, including federal and state income taxes, sales taxes, and property taxes.
- BUS411 Consumer Credit and Personal Finance (4): Explores the principles and practices of consumer credit and personal finance, including credit management, budgeting, and investing.
- BUS412 Search Engine Optimization (4): Examines the principles and practices of search engine optimization (SEO), including keyword research, content optimization, and link building.
- BUS413 Logistics and Global Supply Chain Management (4): Explores the principles and practices of logistics and global supply chain management, including transportation, warehousing, and inventory management.
- BUS414 Global Finance (4): Examines the principles and practices of global finance, including international financial markets, foreign exchange, and risk management.
- BUS415 Politics and Global Trade: Explores the relationship between politics and global trade, including the impact of trade policies on economic development and international relations.
- BUS416 Workforce Training and Development (4): Examines the principles and practices of workforce training and development, including employee training, development programs, and performance management.
- BUS417 Sustainability and Global Business (4): Explores the principles and practices of sustainability and global business, including environmental sustainability, social responsibility, and ethical sourcing.
- BUS418 Advertising and Brand Promotion (4): Examines the principles and practices of advertising and brand promotion, including advertising campaigns, media planning, and brand management.
- BUS419 Business and Professional Speaking (4): Develops skills in business and professional speaking, including public speaking, presentation skills, and negotiation.
- BUS420 Cross-cultural Communication (4): Explores the principles and practices of cross-cultural communication, including cultural differences, communication styles, and intercultural negotiation.
- BUS421 Advertising and Social Media Strategy (4): Examines the principles and practices of advertising and social media strategy, including social media marketing, content creation, and influencer marketing.
- BUS422 Negotiation and Global Business (4): Explores the principles and practices of negotiation and global business, including negotiation strategies, cultural differences, and international business negotiations.
- HUM490 Advanced Topics in the Humanities (4): Explores advanced topics in the humanities, including literature, philosophy, and history.
- SOC490 Advanced Topics in the Social Sciences (4): Explores advanced topics in the social sciences, including sociology, psychology, and economics.
Assessment:
The BSBA program uses a variety of assessment methods to evaluate student learning, including:
- Exams
- Quizzes
- Projects
- Presentations
- Case studies
- Research papers
- Capstone project
Teaching:
The BSBA program is taught by a team of experienced faculty members who are experts in their fields. The program uses a variety of teaching methods, including:
- Lectures
- Discussions
- Case studies
- Simulations
- Role-playing
- Guest speakers
- Field trips
Careers:
The BSBA program prepares students for a wide range of careers in business, including:
- Management
- Marketing
- Finance
- Human resources
- Operations
- Consulting
- Entrepreneurship
