MSc in Strategy and Digital Business

Program Overview

The MSc in Strategy and Digital Business from Rushford Business School equips students with a comprehensive understanding of strategic business and its digital implications. Through core courses, specialization options, and a capstone project, students gain expertise in strategic decision-making, design thinking, and the ethical and societal aspects of digitalization. Graduates are well-prepared for careers in strategy consulting, business analysis, marketing, and other fields where digital business acumen is essential.

Program Outline

Outline:

The MSc in Strategy and Digital Business from Rushford Business School is a comprehensive program that provides students with a critical understanding of the strategic business environment and its digital implications. The program covers a wide range of topics, including:

• Strategic Decision Making
• Design Thinking
• Ethics of AI
• Digitalisation and Society
• Theories of Multinational Enterprise
• International Business Strategy
• International Trade and Investments
The program is structured into three main components:

Core Courses:

These courses provide students with a foundation in the core concepts of strategy and digital business.

Teaching:

The program is taught by a team of experienced faculty members who are experts in their respective fields. The faculty use a variety of teaching methods, including:

• Lectures
• Case studies
• Simulations
• Guest speakers
• Field trips

Careers:

Graduates of the MSc in Strategy and Digital Business program are well-prepared for a variety of careers in the public, private, and not-for-profit sectors. Some of the potential career paths include:

• Strategy consultant
• Business analyst
• Marketing manager
• Digital marketing manager
• Product manager
• Project manager
• Entrepreneur

Tuition Fees and Payment Information: EUR 9500 per year