| Program start date | Application deadline |
| 2024-04-08 | - |
Program Overview
This program combines professional, interdisciplinary, and specialized courses to develop leaders in international marketing. Students gain expertise in corporate strategy, sustainability, data analysis, and leadership, while specializing in areas such as digital marketing, market research, and sales management. The program culminates in an internship and capstone project, preparing graduates for careers in global marketing and related fields.
Program Outline
Outline:
Professional, Sustainable and Ethical Competencies (15 ECTS)
- Corporate Strategy & Value Innovation (4 ECTS)
- Professional Career Growth Seminar (1 ECTS)
- Next Generation Leaders Seminar (1 ECTS)
- Sustainable Business and Social Responsibility (4 ECTS)
- Data Analysis for Managers (5 ECTS)
Interdisciplinary Subject & Leadership Competencies (25 ECTS)
- Transformational Management (5 ECTS)
- Global Business Environment (5 ECTS)
- Cutting Edge Leadership (5 ECTS)
- Enterprise Performance Management (5 ECTS)
- Marketing in a Digital World (5 ECTS)
Specialization Courses (25 ECTS)
- International Marketing (5 ECTS)
- Marketing Research (5 ECTS)
- Advertising & Media (5 ECTS)
- Advanced Digital Marketing Strategies (5 ECTS)
- Sales Management & Strategy (5 ECTS)
Graduation & Internship Requirements (55 ECTS)
- Research Methods for Managers (5 ECTS)
- Applied International Marketing Capstone Internship (20 ECTS)
Careers:
- International Marketing Manager
- Global Brand Manager
- Digital Marketing Strategist
- Market Research Analyst
- Trade Marketing Specialist
- Global Public Relations Specialist
- Market Entry Strategist
- Entrepreneur
Tuition Fees and Payment Information: Fees: EUR 9500 per year Payment Schedule: 50% after receiving the Conditional Offer Letter 50% after student visa approval before traveling to campus
Rushford Business School
Overview:
Rushford Business School is a globally recognized institution offering a range of business and management programs. It boasts a 4-star overall QS star rating, signifying its high quality and reputation. Rushford offers both on-campus and online programs, catering to a diverse student body.
Services Offered:
Rushford provides a comprehensive range of services to its students, including:
Academic Programs:
A wide selection of MBA, MSc, DBA, and Bachelor programs across various specializations.Campus Locations:
On-campus programs are available in France and Lucerne, Switzerland.Online Learning:
A robust online platform offering a variety of programs.Career Support:
Guidance and resources to help students find employment opportunities.Student Profiles:
Showcase of successful alumni and their career paths.Open House Sessions:
Opportunities to learn more about the school and its programs.Guaranteed Paid Internships:
For on-campus master students at the Spain campus.Key Reasons to Study There:
QS Star Rating:
A 4-star overall rating, demonstrating the school's quality and reputation.EduQua Certified:
Rushford's online learning division is certified by eduQua, a Swiss quality label for continuing education and training providers.Top University Partnerships:
Collaborations with leading universities in the UK, Italy, France, India, and other countries.Flexible Learning Options:
On-campus, online, and blended learning options to suit individual needs.Excellent Teaching Methodology:
Case studies, simulations, role-play, mentorship, and exposure to organizations.Academic Programs:
Rushford offers a wide range of programs, including:
MBA Programs:
Global MBA, MBA with Specialization, MBA in Clinical Research Management, MBA in Entrepreneurship and Innovation, MBA in Human Resource Management, MBA in Finance, MBA in Marketing, MBA in Sustainability, Energy and Environment, Top-Up MBA, MBA in Business Analytics & AI, and MBA with Specializations.MSc Programs:
MSc in Finance & Investment, MSc in Human Resource Management, MSc in International Marketing, MSc in Logistics & Supply Chain Management, MSc in Strategy and Digital Business, MSc in Sustainable Innovation and Entrepreneurship, MSc in Business Management, MSc in Economics, MSc in Entrepreneurship & Innovation, MSc in Finance and Investment, MSc in International Business Management, MSc in Marketing, MSc in Operations and Supply Chain Management, and MSc in Sustainability and Environmental Management.DBA Programs:
DBA in Finance, DBA in Healthcare Management, DBA in Human Resource Management, DBA in International Business, DBA in Marketing, and DBA in Supply Chain Management.Bachelor Programs:
Bachelor of Business Administration.Other:
Rushford Business School has a strong focus on providing students with practical skills and knowledge relevant to the current business landscape. The school also emphasizes the importance of sustainability and social impact in its programs.
Entry Requirements:
You are required to hold at minimum a recognized bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher. For 1-year campus programs, you also require a minimum of 3 years of related work experience. You may demonstrate this through the submission of a CV, portfolio, salary slips, and/or a personal statement.
Language Proficiency Requirements:
Our programs are conducted in English language. As such, you must demonstrate intermediate-level proficiency in English language by submitting a Medium of Instruction (MoI) Letter from your previous college or university, that states that the medium of instruction for your degree was English. If the above letter is not available then you can submit one of the following test score results: IELTS Overall: 5.5 TOEFL (iBT: 58+; PBT: 490+; CBT: 167+) TOEIC Overall: 555+ PTE Overall: 50+ Duolingo Overall: 90+
