MSc in International Marketing

Program Overview

This program combines professional, interdisciplinary, and specialized courses to develop leaders in international marketing. Students gain expertise in corporate strategy, sustainability, data analysis, and leadership, while specializing in areas such as digital marketing, market research, and sales management. The program culminates in an internship and capstone project, preparing graduates for careers in global marketing and related fields.

Program Outline

Outline:

Professional, Sustainable and Ethical Competencies (15 ECTS)

• Corporate Strategy & Value Innovation (4 ECTS)
• Professional Career Growth Seminar (1 ECTS)
• Next Generation Leaders Seminar (1 ECTS)
• Sustainable Business and Social Responsibility (4 ECTS)
• Data Analysis for Managers (5 ECTS)

Interdisciplinary Subject & Leadership Competencies (25 ECTS)

• Transformational Management (5 ECTS)
• Global Business Environment (5 ECTS)
• Cutting Edge Leadership (5 ECTS)
• Enterprise Performance Management (5 ECTS)
• Marketing in a Digital World (5 ECTS)

Specialization Courses (25 ECTS)

• International Marketing (5 ECTS)
• Marketing Research (5 ECTS)
• Advertising & Media (5 ECTS)
• Advanced Digital Marketing Strategies (5 ECTS)
• Sales Management & Strategy (5 ECTS)

Graduation & Internship Requirements (55 ECTS)

• Research Methods for Managers (5 ECTS)
• Applied International Marketing Capstone Internship (20 ECTS)

Careers:

• International Marketing Manager
• Global Brand Manager
• Digital Marketing Strategist
• Market Research Analyst
• Trade Marketing Specialist
• Global Public Relations Specialist
• Market Entry Strategist
• Entrepreneur

Tuition Fees and Payment Information: Fees: EUR 9500 per year Payment Schedule: 50% after receiving the Conditional Offer Letter 50% after student visa approval before traveling to campus