Master of Arts in Fashion and - Limkokwing Univ

The Master of Arts in Fashion and Brand Management is a groundbreaking program that offers a new academic route to advance the research and analysis of fashion as a cultural phenomenon. This program is the first private Masters in Fashion in Malaysia. Students will be challenged to explore the multidisciplinary theories and methodologies in the evolving field of fashion studies and contribute their own insights to its business and cultural development.

Program Outline

Degree Overview:

A critical understanding of the fashion industry, its history, and its role in society.
The research skills necessary to analyze fashion trends and develop new insights.
The ability to develop and manage fashion brands.
The skills to communicate effectively about fashion.

Outline:

Year 1

Semester 1

Management
Consumer Behaviour Research

Semester 2

Marketing Management
Fashion Business
PR Campaigns in Fashion
Fashion Media & Marketing Innovation

Year 2

Semester 3

Strategic Brand Management in Fashion Industry
Fashion Brand Marketing

Semester 4

Research Methodology
Thesis

Electives (Choose One)

Entrepreneurship in Fashion
Organizational Communication

Admission Requirements

Entry Requirements:

A Bachelor's degree (Level 6, MQF) with a minimum CGPA of 2.50, or its equivalent, as accepted by the HEP Senate OR
A Bachelor's degree (Level 6, MQF) or its equivalent but not meeting a CGPA of 2.50 can be accepted subject to a minimum of five (5) years of working experience in a related field.

Language Proficiency Requirements:

For International students,

IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180(Cambridge Proficiency English) OR CFE 154-161(Cambridge First English) OR PTE 36(Pearson Test of English Academic) OR MUET Band 3

Location

Gallery