Bachelor of Arts (Hons) in Creative Multimedia

Program Overview

The BA (Hons) in Creative Multimedia program equips students with comprehensive knowledge in 2D/3D animation, video production, and interactive web design. It emphasizes the integration of theory and technology, fostering practical problem-solving skills in multidisciplinary teams. Graduates are well-prepared for careers in the rapidly growing creative multimedia industry, including roles such as 3D animator, web designer, and video editor.

Program Outline

Degree Overview:

Creative Multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education. The BA (Hons) in Creative Multimedia programme provides students with an all-rounded knowledge on the four major components of Creative Multimedia: 2D Animation and Imaging, 3D Modelling & Animation, Video and Motion Graphics, and Interactive Web Design. This is a highly versatile, multi-disciplinary programme that centres on the principles and practices of multimedia design, production, management and evaluation. This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. The programme simulates the practice in the multimedia industry and allows students to develop more specialised skills in their chosen areas of interest and professional development.

Outline:

Year 1

• Semester 1
• Visual Communication
• Conceptual Studies
• Digital Imaging 1
• Typography Design
• Design Principles 1
• Film Language
• History of Multimedia
• Illustration
• Drawing
• Animation Studies 1
• Semester 2
• Design Principles 2
• Malaysian Studies/Moral Studies
• Digital Imaging 2
• Free Elective
• Co-Curriculum 1/Islamic Studies

Year 2

• Semester 3
• Multimedia Imaging 1
• Multimedia Imaging 2
• Animation Studies 2
• Web Design 1
• 3D Design 2
• Research Methodology
• Video Production 1
• Semester 4
• Web Design 2
• 3D Design 1
• Multimedia Project Management
• Video Production 2
• Global Classroom
• Bahasa Kebangsaan A/B/Co-Curriculum 3

Year 3

• Semester 5
• Multimedia Production
• Interactive Design
• Dissertation for Multimedia
• Visual Effects Production
• Media Law
• Directed Elective (Stream based)
• Semester 6
• Final Project
• Professional Studies
• Entrepreneurship
• Media Law
• Directed Elective (Stream based)

Careers:

The creative multimedia industry has a lot of exciting opportunities not just in film production, animation, interactive content, games development and mobile content, but also in education, publishing and healthcare. It has become one of the most desired industries in the world.

Career Opportunities:

• 3D Animator
• 2D Artist
• Web Designer
• Interactive Web Specialist
• 3D Texture Artist
• Video Editor
• Motion Graphic Artist
• Multimedia Designer