Bachelor of Design (Hons) in Professional Design (Visual Communication)
Program Overview
The Bachelor of Design (Hons) in Professional Design is a three-year program that develops students' creative potential and technical skills in graphic design, advertising, and multimedia. Through a combination of core principles, industry experience, and specialized knowledge, graduates are equipped for careers in various art and design fields, including art direction, design management, illustration, and web design.
Program Outline
Degree Overview:
Overview:
The Bachelor of Design (Hons) in Professional Design is a three-year honours degree that progressively develops creative potential in conceptualizing and using innovative technical skills.
Objectives:
- Acquire fundamental knowledge and skills in graphic design.
- Gain direct exposure to the industry in corporate communications, multimedia, and illustration.
- Develop specialized knowledge in advertising and multimedia, with supporting subjects in animation, web technology, and marketing.
Program Description:
During the first three semesters, students focus on core principles and foundational skills. In the fourth semester, they gain practical industry experience for eleven weeks. In the final year, they specialize in advertising and multimedia while enhancing knowledge in entrepreneurship and design management.
Outline:
Year 1:
Semester 1:
- Design Heritage 1
- Visual Problem Solving
- Illustration 1
- Photography 1
- Digital Imaging 1
- Design Principles 1
- Co-Curriculum 1
- Islamic Studies
Semester 2:
- Design Heritage 2
- Digital Imaging 2
- Illustration 2
- Typography 1
- Photography 2
- Design Principles 2
- Co-Curriculum 2
- Select One: Malaysian Studies / Moral Studies
Year 2:
Semester 3:
- Graphic Design 1
- Sociology & Design
- Design Management Principles 1
- Typography 2
- Illustration 3
- Marketing
- Directed Elective 1
- Global Classroom
Semester 4:
- Graphic Design 2
- Design Management Principles 2
- Typography 3
- Screen Design
- Directed Elective 2
- Free Elective
Year 3:
Semester 5:
- Design Management Principles 2
- Graphic Design 3
- Design Cultures & Ideas
- Design Analysis
- Professional Studies
- Directed Elective 3
- Entrepreneurship
Semester 6:
Careers:
Career Opportunities:
- Art Director
- Design Manager
- Illustrator
- Photographer
- Desktop Publishing Specialist
- Image Touch-up Designer
- Advertising Manager
- Graphic Designer
- Packaging Designer
- Event Production Manager
- Communications Designer
- Stationery Designer
- Set Designer
- Magazine or Newspaper Designer
- Web Page Designer
- Exhibition Designer
- Multimedia Designer
Industry:
Art & design is the application of design and aesthetics to objects of function and everyday use. It incorporates design and creative ideals to objects of utility like cups, magazines, and decorative park benches.
