Diploma in Multimedia, Advertising & Broadcasting

Program Overview

This program offers a comprehensive education in media, culture, and communication, with specializations in multimedia, advertising, and broadcasting. Students develop skills in design, writing, production, and strategy, preparing them for careers in various media and communication fields. The program emphasizes hands-on experience through elective courses and project-based learning.

Program Outline

Outline:

Year 1

Semester 1

• Media, Culture & Society 1
• Design Study 1
• Information Technology
• Professional Writing

Semester 2

• Malaysian Studies*
• Media, Culture, Society 2
• Bahasa Kebangsaan A/B*
• Elective (Select one):
• Human Communications
• Introduction to Management
• Advanced Business English
• Introduction to Marketing

Year 2

Semester 3

• Design Study 2
• Advertising Creativity
• Writing for Electronic Media
• Multimedia Technologies 1

Semester 4

• Introduction to Advertising
• Broadcast Media Production
• Moral/Islamic Studies*
• Photography
• Elective (Select one):
• Creative Studies
• Buyer Behaviour
• Writing for Print
• Introduction to Public Relations

Year 3 (Multimedia Major)

Semester 5

• Multimedia Production
• Visualisation & Animation

Semester 6

• Graphic Design for Multimedia
• Multimedia Project
• Multimedia Technologies 2
• Multimedia Broadcasting
• Elective (Select one):
• Internship
• Mass Media Research

Year 3 (Advertising Major)

Semester 5

• Media Planning & Strategy
• Integrated Marketing Communication

Semester 6

• Advertising Management
• Advertising Campaign Planning
• Copywriting
• Presentation Skills
• Elective (Select one):
• Internship
• Mass Media Research

Year 3 (Broadcasting Major)

Semester 5

• Introduction to Screen Studies
• Video Documentary Production

Semester 6

• Video Production 1
• Video Production 2
• Introduction to Screenwriting
• Directing Workshop
• Elective (Select one):

Careers:

• Audio-Visual Producer
• Reporter/Broadcast Journalist
• Multimedia Producer/Writer
• Account Executive
• Public Relations Executive
• Communication Executive
• Product Executive
• Brand Executive
• Advertising Executive
• Web Designer
• Assistant Producer/Director
• Editor
• Copywriter
• Media Executive
• Sub-Editor
• Art Director
• Regional Correspondent
• Scriptwriter