Diploma of Marketing and Communication

Program Overview

The Diploma of Marketing and Communication from Lexis Training equips students with practical skills in customer research, web design, digital marketing, and communications. By integrating traditional marketing concepts with cutting-edge digital strategies, the program prepares graduates for careers in marketing, social media management, public relations, and more.

Program Outline

Degree Overview:

The Diploma of Marketing and Communication from Lexis Training is designed to provide students with the necessary skills to pursue a successful career in marketing. The program focuses on developing practical knowledge in customer research, web design, digital marketing, and communications. Students will gain hands-on experience in developing promotional programs and business and marketing plans. By integrating traditional marketing concepts with cutting-edge digital and online strategies, the program equips graduates with the skills and knowledge sought after by businesses in today's dynamic marketing landscape.

Outline:

The Diploma of Marketing and Communication consists of 12 units of competency, including 5 core units and 7 elective units. The core units cover essential marketing fundamentals, namely: Identifying and evaluating marketing opportunities Establishing and monitoring the marketing mix Designing and developing marketing communication plans Writing persuasive copy Undertaking project work The elective units allow students to specialize in specific areas of marketing, such as: Developing social media engagement plans Creating a social media strategy Developing a digital marketing plan Communicating with influence Using digital technologies to collaborate in a work environment Developing, implementing, and monitoring the use of social media in a business Analyzing performance of social media and online business tools

Assessment:

Assessments for the Diploma of Marketing and Communication include written questions, projects, presentations, and case studies. These assessments are designed to evaluate students' understanding of marketing concepts, their ability to apply these concepts in practical situations, and their overall communication and presentation skills.

Teaching:

The Diploma of Marketing and Communication is delivered through a combination of lectures, tutorials, and practical workshops. Students have access to experienced industry professionals who provide guidance and support throughout the program.

Careers:

Graduates of the Diploma of Marketing and Communication are in high demand due to their proficiency in both traditional and digital marketing strategies. Potential career paths include: Marketing Manager Social Media Marketing Manager Digital Marketing Manager Public Relations Manager Marketing Research Specialist Content Marketing Manager