Micro-credentials

Program Overview

This program offers a comprehensive range of courses in sales, leadership, and marketing, providing students with the skills and knowledge necessary to succeed in today's business environment. It covers topics such as sales fundamentals, leadership development, professional sales techniques, consumer behavior, digital marketing, and social media marketing. The program is designed to enhance students' confidence, capacity, and competence in various business roles.

Program Outline

Outline:

Sales Fundamentals (6 Weeks)

• English Requirement: ILAC Level 10 (IELTS 4.5)
• Tuition: $950
• Fees: $120
• Class Timetable: 3:00pm – 6:00pm M/W or T/TH*
• Start Dates: March 25th, 2024 · June 24th, 2024 · September 23rd, 2024 · Jan 6th, 2025 · March 31st, 2025
• Focuses on transferable skills for sales environments and principles of exceptional service.
• Covers proven techniques for sales cycle phases, including product-selling strategies, partnership building, and buyer behavior.

Leadership (6 Weeks)

• English Requirement: ILAC Level 10 (IELTS 4.5)
• Tuition: $950
• Fees: $120
• Class Timetable: 3:00pm – 6:00pm M/W or T/TH*
• Start Dates: March 25th, 2024 · June 24th, 2024 · September 23rd, 2024 · Jan 6th, 2025 · March 31st, 2025
• Develops confidence, capacity, and competence for effective leadership in dynamic business environments.
• Covers leadership skills through analysis of personal strengths and weaknesses, and communication strategies for successful leadership.
• Topics include defining leadership in various roles, working in teams, using motivational techniques, and resolving conflict.

Professional Sales (8 Weeks)

• English Requirement: ILAC Level 12 (IELTS 5.0)
• Tuition: $950
• Fees: $160
• Class Timetable: 6:15pm – 9:45pm M/W or T/TH
• Start Dates: May 21st, 2024 · October 14th, 2024 · March 17th, 2025
• Also available online.
• Develops fundamental knowledge, skills, and attitudes for success in today's sales environment.
• Focuses on shifting focus from the sale to the customer with a value-based approach.
• Covers customer-centric professional selling techniques and practical skills in presenting goods and services using persuasion.
• Emphasizes the value and importance of the sales profession to the Canadian economy.

Consumer Behaviour (8 Weeks)

• English Requirement: ILAC Level 12 (IELTS 5.0)
• Tuition: $950
• Fees: $160
• Class Timetable: 6:15pm – 9:45pm M/W or T/TH
• Start Dates: May 21st, 2024 · October 14th, 2024 · March 17th, 2025
• Also available online.
• Introduces the field of consumer behavior and its application to sales and marketing.
• Analyzes internal and external influences on consumers and how marketers attempt to influence consumer behavior.
• Explores target market needs, motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process.

Digital Marketing (8 Weeks)

• English Requirement: ILAC Level 12 (IELTS 5.0)
• Tuition: $950
• Fees: $160
• Class Timetable: 6:15pm – 9:45pm M/W or T/TH
• Start Dates: March 11th, 2024 · May 21st, 2024 · August 5th, 2024 · October 14th, 2024 · March 17th, 2025
• Also available online.
• Provides an understanding of the dynamic Internet marketplace and equips students with vital daily functions.
• Covers internet marketing foundations, search engine optimization (SEO), paid search marketing, online advertising, landing page optimization, analytics, online public relations (PR) and online reputation management (ORM), and mobile marketing.

Social Media Marketing (8 Weeks)

• English Requirement: ILAC Level 12 (IELTS 5.0)
• Tuition: $950
• Fees: $160
• Class Timetable: 6:15pm – 9:45pm M/W or T/TH
• Start Dates: March 11th, 2024 · May 21st, 2024 · August 5th, 2024 · October 14th, 2024 · March 17th, 2025
• Also available online.
• Examines how marketing has changed due to the rise of social media and other contextual factors.