BSB40820 Certificate IV in Marketing and Communication

Program Overview

The BSB40820 Certificate IV in Marketing and Communication from Kingston College equips students with practical marketing skills and a comprehensive understanding of marketing contexts. Through a combination of face-to-face and online learning, students explore various marketing modules, including market research, communication strategies, customer service, and social media. Graduates are prepared for careers in marketing and communication, such as Direct Marketing Officer, Market Research Assistant, and Marketing Coordinator.

Program Outline

Outline:

Program Content:

The BSB40820 Certificate IV in Marketing and Communication program at Kingston College equips students with practical marketing skills and a comprehensive understanding of various marketing contexts.

Structure:

The program combines face-to-face classes and online learning modes. Specific class days will be communicated during orientation.

Course Schedule:

The program consists of 40 study weeks, followed by a 12-week break, for a total duration of 52 weeks.

Individual Modules:

• BSBESB404 – Market New Business Ventures: Explores the principles and practices of market research, business plan development, and new business venture launch.
• BSBXCM401 – Apply Communication Strategies in the Workplace: Focuses on developing effective communication skills, building relationships, and applying communication strategies in professional settings.
• BSBOPS404 – Implement Customer Service Strategies: Covers the principles and practices of customer service, including customer relationship management, handling inquiries, and resolving complaints.
• SIRXMKT006 – Develop a Social Media Strategy: Explores the development and implementation of social media strategies for businesses, including content creation, platform management, and performance analysis.
• BSBCMM411 – Make Presentations: Develops skills in preparing, delivering, and evaluating effective presentations.
• BSBMKG431 – Assess Marketing Opportunities: Provides an in-depth understanding of market research techniques, customer segmentation, and marketing opportunity analysis.
• BSBMKG433 – Undertake Marketing Activities: Covers the practical aspects of marketing activities, including advertising, sales promotion, direct marketing, and public relations.
• BSBMKG434 – Promote Products & Services: Focuses on developing skills in product and service promotion, including brand management, customer relationship management, and sales techniques.
• BSBMKG439 – Develop and Apply Knowledge of Communications Industry: Provides insights into the communications industry, including media channels, communication platforms, and ethical considerations.
• BSBMKG435 – Analyse Consumer Behaviour: Explores consumer behaviour theories, market segmentation, and the impact of cultural and social factors on consumer purchasing decisions.
• BSBCRT412 – Articulate, Present and Debate Ideas: Develops critical thinking and communication skills, including logical reasoning, argumentation, and persuasive techniques.
• BSBWRT411 – Write Complex Documents: Enhances writing skills for creating professional documents, including reports, proposals, and marketing materials.

Assessment:

The BSB40820 Certificate IV in Marketing and Communication program utilizes various assessment methods to evaluate student learning:

• Reports: Written reports to demonstrate understanding of marketing concepts, strategies, and research findings.
• Interviews: One-on-one discussions to assess communication skills, problem-solving abilities, and industry knowledge.
• Role Playing: Simulations of real-world marketing situations to evaluate practical skills and decision-making.
• Case Studies: Analysis of real or hypothetical marketing scenarios to apply theoretical knowledge to practical challenges.
• Group Projects: Collaborative projects to foster teamwork, communication, and critical thinking skills.
• Observations: Direct observation of students' performance in practical tasks, such as presentations or customer interactions.

Careers:

Graduates of the BSB40820 Certificate IV in Marketing and Communication program can pursue various career opportunities in the marketing and communication field, including:

• Direct Marketing Officer
• Market Research Assistant
• Marketing Coordinator
• Marketing Officer

Further Education:

Upon completion of the BSB40820 Certificate IV in Marketing and Communication program, students may consider pursuing further education to advance their skills and knowledge:

• BSB50120 Diploma of Business: Provides a broader understanding of business principles and management practices.
• BSB50420 Diploma of Leadership and Management: Focuses on developing leadership and management skills for supervisory and managerial roles.