MA in Strategic Communications

Program Overview

The Master of Arts in Strategic Communications equips students with the skills and knowledge to succeed in the fast-paced world of communications. The program offers a flexible online format, allowing working professionals to advance their careers. Graduates are prepared for a wide range of positions in marketing, public relations, social media, and other communications fields. The program emphasizes critical thinking, creativity, and ethical considerations in communications.

Program Outline

Degree Overview:

• The Master of Arts (MA) in Strategic Communications is designed to equip students with the cutting-edge skills and strategic thinking essential for success in today's fast-paced world of interconnected communications.
• The program aims to provide students with the tools, techniques, and knowledge necessary for success, whether they want to propel their current career to new heights or find a new opportunity.
• The program is designed to be flexible and attainable for working professionals and can be completed through Webster University Online, allowing students to continue to work full-time.

Outline:

• Core Courses:
• Strategic Communication Theory and Practice
• Communication Research Methods
• Public Relations Management
• Advertising and Marketing Communication
• Media and Society
• Crisis Communication
• Advanced Strategic Communication
• Elective Courses:
• Digital and Social Media Communication
• Data Analytics for Strategic Communication
• Global Strategic Communication
• Communication Law and Ethics
• Corporate Social Responsibility and Communication
• Capstone Project:
• Students complete a capstone project that demonstrates their mastery of the program's learning outcomes.

Assessment:

• The program uses a variety of assessment methods to evaluate student learning, including:
• Exams
• Assignments
• Projects
• Presentations
• The criteria used to assess student work include:
• Clarity of communication
• Depth of analysis
• Creativity
• Critical thinking
• Ethical considerations

Teaching:

• The program is taught by experienced professors who bring with them decades of professional and academic experience working with companies such as Anheuser-Busch, McDonald's, Kellogg's, and Target.
• Students learn through a combination of lectures, discussions, case studies, and hands-on projects.
• The curriculum is structured to integrate theoretical knowledge with practical applications, emphasizing critical thinking, creativity, and ethics in communications.

Careers:

• Graduates of the Strategic Communications MA program are prepared to pursue career positions in a wide variety of media and communications areas.
• Our alumni work in marketing, public relations, social media, digital media, corporate communications, gaming, radio, TV, advertising, animation, journalism - just about everywhere communications experts are needed.
• Graduates of our Strategic Communications MA program are especially suited to pursue careers as:
• Research Directors
• Director of Corporate Communications
• Communications, Web Content, or Social Media Manager
• Director of Public Affairs
• Marketing or Management Analyst
• Account Executives
• Advertising, Marketing, or Promotions Manager
• Brand Manager