Master of Science in Marketing with an Emphasis in Analytics
Program Overview
The Master of Science in Marketing with an Emphasis in Analytics equips students with the knowledge and skills to excel in marketing through the application of data analytics. The program emphasizes developing and evaluating marketing strategies, fostering long-term success, and promoting meaningful relationships. Graduates are prepared for a wide range of career opportunities in marketing, with attractive salary prospects.
Program Outline
Degree Overview:
The Master of Science in Marketing with an Emphasis in Analytics program is designed to equip students with the knowledge and skills necessary to excel in the field of marketing. The program emphasizes the application of data analytics to marketing strategy, preparing students to make impactful decisions that drive success. With a focus on developing and evaluating marketing strategies and objectives, the program fosters long-term success and promotes meaningful relationships. It also develops personal skills in communication, personal brand management, leadership, and ethics.
Outline:
The MS in Marketing program with an emphasis in Analytics consists of a curriculum that includes:
- Core courses in marketing fundamentals, research, and strategy
- Specialized courses in data analytics, data mining, and customer relationship management
- Electives that allow students to tailor their studies to their individual interests and career goals The program consists of 36 credit hours, including 24 hours of required core courses, 9 hours of electives, and a 3-credit research project or internship.
Assessment:
The program utilizes various assessment methods to evaluate student learning, including:
- Examinations
- Papers
- Projects
- Presentations
Teaching:
The program is taught by experienced faculty who hold current industry positions, bringing valuable real-world experience to the classroom. The program fosters critical discussions among students and allows for personalized attention, leading to a deeper understanding of the topics covered.
Careers:
The MS in Marketing with an Emphasis in Analytics degree opens up a wide range of career opportunities in the field of marketing, including:
- Brand Manager
- Product Development Manager
- Digital Marketing Manager
- Management Consultant
- Business Analyst
- Social Media Marketer
- Sales Manager Specialist
- Nonprofit Marketing Specialist According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 10% from now until 2031, nearly double the growth rate for all jobs. Salary Information for MS in Marketing with an Emphasis in Analytics Graduates: Many career positions for marketing professionals offer attractive salaries. The U.S. Bureau of Labor Statistics reports that the median annual salary for advertising, promotions, and marketing managers is $133,380. According to the bureau's salary statistics for related career areas, the annual median salary for public relations and fundraising managers is $119,860, and the annual median salary for sales managers is $127,490.
Webster University
Overview:
Webster University is an independent, non-profit institution with a long history of providing high-quality learning experiences. It serves over 13,000 students across the United States and internationally. Webster University is known for its commitment to academic excellence, global citizenship, and individual excellence.
Services Offered:
Webster University offers a wide range of services to its students, including:
Academic Resources:
Academic calendar, academic integrity resources, accommodations, bookstore, class schedules, course catalog, library, military services, registrar's office, transcripts, and Webster University Online.Student Support:
Admissions, advising, athletics, career services, commencement, counseling for students, current student resources, financial aid, housing, international student services, student health services, student life, study abroad, university center, and visit campus.Other:
Summer camps, alumni services, community engagement, diversity, equity & inclusion, faculty development center, faculty and staff directory, global citizenship program, human resources, mission and history, nondiscriminatory policy, office of privacy, public safety, technology, and university leadership.Student Life and Campus Experience:
Webster University offers a vibrant campus experience with a focus on community and engagement. Students can participate in a variety of activities, including:
Welcome Week:
A week-long event filled with activities, events, and opportunities to meet new people and explore the campus.Therapy Animals:
Students can take a break on the Quad with therapy animals provided by DuoDogs.Social Events:
Welcome Week includes events like tie-dye, pancake breakfasts, bubble soccer, crafternoons, and silent discos.Campus Resources:
Students have access to a variety of resources, including the Quad, residence halls, and the University Center.Key Reasons to Study There:
Quality Education:
Webster University is recognized worldwide as an accessible and accredited institution.Flexible and Affordable Options:
Coursework is designed for today's student, allowing for a balance between work and life commitments.International Perspective:
Students have the opportunity to participate in study abroad programs and gain a global perspective.Academic Programs:
Webster University offers over 160 programs, including:
