| Program start date | Application deadline |
| 2024-02-28 | - |
| 2024-07-25 | - |
Program Overview
The Graduate Certificate of Applied Digital Marketing from ECU equips students with the knowledge and skills to excel in digital marketing. Through hands-on experience with industry-standard software and real-world projects, students develop expertise in social media management, website creation, data analysis, and digital strategy. Graduates are prepared for careers as Digital Marketing Specialists, Social Media Managers, and other marketing roles, or for further study in the Master of Marketing and Innovation Management.
Program Outline
Outline:
ECU | Graduate Certificate of Applied Digital Marketing This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success. Australian Qualifications Framework (AQF) levelopen toolTip This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award. Course code I94
Careers:
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing. Possible future job titles Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator. Courses you can consider if you are interested in progressing further in this area. Master of Marketing and Innovation Management
Edith Cowan University
Overview:
Edith Cowan University (ECU) is a public university located in Western Australia. It is known for its commitment to providing a high-quality student experience and its focus on research and innovation. ECU is a relatively young institution, established in 1991, but has quickly gained a global reputation for its academic excellence.
Services Offered:
ECU offers a range of services to support students, including:
Future student events:
On-campus and online sessions to help students decide on their course of study.Scholarships:
A variety of scholarships are available for eligible applicants.My-Uni-Start:
A platform for students to respond to their offer and begin their ECU experience.Career support:
Ongoing career support and access to industry contacts for alumni.Student Life and Campus Experience:
ECU boasts a vibrant campus life and offers a range of student experiences. The university has been recognized for its overall student experience, ranking highly among Australian universities.
Key Reasons to Study There:
High-quality teaching:
ECU is known for its high-quality teaching, as evidenced by its ranking in The Good Universities Guide.Global reputation:
Despite its young age, ECU has established a strong global reputation, ranking among the world's best universities under 50 years old.State-of-the-art facilities:
ECU is investing in new facilities, including the upcoming ECU City campus, which will be a dynamic landmark in Perth's CBD.Strong research community:
ECU has a vibrant research community, actively supporting student and staff researchers.Academic Programs:
Other:
Indigenous recognition:
ECU is committed to supporting Aboriginal and Torres Strait Islander students and staff.Industry partnerships:
ECU collaborates with a wide range of industry partners, including businesses, government agencies, and community organizations.Philanthropic support:
The ECU Foundation attracts support from individuals, alumni, and businesses.Employment opportunities:
ECU offers a variety of employment opportunities for staff and graduates.Entry Requirements:
Academic admission requirements (Band 6) may be satisfied through completion of one of the following: Bachelor degree; or Equivalent prior learning including at least five years relevant professional experience. English Language requirements (Band 4) may be satisfied through completion of one of the following: IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0); Bachelor degree from a country specified on the English Proficiency Bands page; Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent); Where accepted, equivalent prior learning, including at least five years relevant professional experience; or Other tests, courses or programs defined on the English Proficiency Bands page.
