Graduate Certificate of Applied Digital Marketing

Program Overview

The Graduate Certificate of Applied Digital Marketing from ECU equips students with the knowledge and skills to excel in digital marketing. Through hands-on experience with industry-standard software and real-world projects, students develop expertise in social media management, website creation, data analysis, and digital strategy. Graduates are prepared for careers as Digital Marketing Specialists, Social Media Managers, and other marketing roles, or for further study in the Master of Marketing and Innovation Management.

Program Outline

Outline:

ECU | Graduate Certificate of Applied Digital Marketing This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success. Australian Qualifications Framework (AQF) levelopen toolTip This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award. Course code I94

Careers:

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing. Possible future job titles Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator. Courses you can consider if you are interested in progressing further in this area. Master of Marketing and Innovation Management