| Program start date | Application deadline |
| 2024-02-28 | - |
| 2024-07-29 | - |
Program Overview
The Master of Marketing and Innovation Management equips students with the skills and knowledge to create value for organizations and society. Graduates will be able to manage customer, product, brand, and revenue management, and bring innovative products to market. The program offers core units in marketing leadership, design thinking, and marketing research, as well as specializations in information systems, professional internship, and project management.
Program Outline
Degree Overview:
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Outline:
Core Units
- Managing People and Organisations (20 Credit Points)
- Marketing Leadership (20 Credit Points)
- Fundamentals of Value Creation in Business (20 Credit Points)
- Applied Digital Marketing (20 Credit Points)
- Design Thinking (20 Credit Points)
- New Product Development (20 Credit Points)
- Current Issues in Marketing (20 Credit Points)
- Entrepreneurship, Innovation, and Creativity (20 Credit Points)
- Marketing Research (20 Credit Points)
Specializations
- Information Systems
- Professional Internship
- Project Management
Elective Units
Careers:
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
