Graduate Diploma of Communication

Program Overview

This Graduate Diploma in Communication provides a comprehensive foundation in communication theories and practices, including strategic communication, social and digital media, and inclusive communication. Advanced units cover specialized areas such as communication campaigns, issues management, and creative communication. Graduates are equipped with the skills and knowledge to pursue careers in public relations, marketing, communications, and digital marketing.

Program Outline

Outline:

Foundation units

• Communication Techniques
• Understanding communication theories and skills that can be immediately applied to contemporary practice.
• Strategic Communication
• Exploring key concepts, theories, and practices in the communication discipline, including stakeholder management, two-way communication and more to develop a situation analysis and strategic communication plan that analyses and responds to real-world issues.
• Social and Digital Media Communication
• Examining social and digital media theory and strategy in practice, including ethical and societal issues in social media.

Advanced units

• Social and Digital Media Communication
• Examining social and digital media theory and strategy in practice, including ethical and societal issues in social media.
• Communication Campaigns
• Gain experience in researching, developing, implementing, and evaluating a communication campaign, including setting goals and SMART objectives by using real-world scenarios.
• Inclusive Communication
• Exploring the different spectrums of inclusiveness, accessibility, and communication needs to identify strategic elements that lead to best practice inclusive communication.
• Ethical and Responsible Communication
• Uncovering the key Environmental, Social, and Governance (ESG) issues that organizations are facing today and learn how to respond to these issues by implementing best practice ethical and responsible communication.
• Issues Management and Crisis Communication
• Employ real-world case studies to demonstrate the differences between an organizational issue and a crisis.
Learn how to apply reputation management strategies to a range of scenarios.
• Creative Communication
• Exploring what it is to be creative by developing a communication portfolio of creative works in different mediums and formats, designed for both traditional and digital platforms.
• The Business of Communication
• Understanding the political, social, and economic environments of business communication and how they operate today.

Careers:

• Upon successfully completing the Graduate Diploma of Communication, you will have the skills and knowledge to succeed in roles across a variety of industries.
• Here are some examples of the roles and their expected annual salary range in Australia.
• These roles include:
• Public Relations Manager
• $90,000 to $134,000
• Marketing Manager
• $90,000 to $130,000
• Communications Manager
• $85,000 to $120,000
• Digital Marketing Specialist
• $70,000 to $110,000
• Social Media Manager