Master of Communication

Program Overview

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Edith Cowan University's Master of Communication program empowers students with advanced communication skills to navigate modern society's complexities. Through a blend of cultural context and practical techniques, graduates develop proficiency in oral and written communication, digital text analysis, and strategic communication management. The program culminates in a Master's project that showcases the synthesis of communication theory and practice, preparing graduates for successful careers in media, public relations, and other communication-related fields.

Program Outline

Degree Overview:

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Overview:

The Master of Communication program from Edith Cowan University (ECU) equips students with the essential communication skills to navigate the complexities of modern society and make impactful contributions to their fields. By integrating an understanding of cultural context with practical techniques, the program enables graduates to effectively communicate across diverse networks and address the world's pressing challenges. Graduates are empowered to unlock the potential of their existing degrees and drive positive change through their enhanced communication abilities.

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Objectives:

• Master oral communication techniques for successful interactions and presentations.
• Develop proficiency in writing for specific audiences and purposes.
• Acquire expertise in analyzing digital texts to navigate the evolving digital landscape.
• Apply best-practice communication strategies to manage and optimize interactions between organizations.
• Design and execute a Master's project that demonstrates the synthesis of communication theory and practice within one's discipline.

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Outline:

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Structure and Course Schedule:

• The program is designed to be completed in 1.5 years of full-time study or part-time equivalent.
• Courses are offered in both online and on-campus modes, providing flexibility for students.

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Modules and Descriptions:

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Year 1 - Semester 1

• CMM6150: Media and Transnational Asia (20 credit points)
• VIS5110: Visual Communication (20 credit points)
• CMM6116: Methods of Inquiry (20 credit points)

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Year 1 - Semester 2

• CMM5175: Journalism in the New Media: Converged Environment (20 credit points)
• CMM5180: Public Relations Strategies (20 credit points)
• CCA6150: Project Preparation (20 credit points)

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Year 2 - Semester 1

• CCA6240: Masters Project 1 (30 credit points)
• CCA6250: Masters Project 2 (30 credit points)

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Assessment:

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Assessment Methods:

• Written assignments, reports, and essays
• Presentations and oral exams
• Participation in discussions and group projects
• Successful completion of a substantial Master's project

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Assessment Criteria:

• Clarity and effectiveness of communication
• Critical analysis and application of communication theories
• Ability to synthesize and apply concepts across disciplines
• Originality and innovation in project work
• Presentation skills and overall professional conduct

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Teaching:

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Teaching Methods:

• Lectures and interactive seminars
• Guided tutorials and workshops
• Independent study and research
• Project-based learning

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Faculty:

• The program is taught by experienced faculty members who are active researchers and practitioners in the field of communication.
• Faculty members provide expert guidance and support throughout the program.

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Careers:

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Potential Career Paths:

• Graduates will find employment opportunities in various media and communication industries, including journalism, public relations, advertising, and marketing.
• Job titles may encompass converged media skills within these industries, such as Social Media Coordinator, Marketing Coordinator, and Digital Marketing Assistant.

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Opportunities and Outcomes:

• The program prepares graduates for successful careers in communication-related fields.
• Graduates gain a competitive edge in the job market with their specialized skills and knowledge.
• The program's emphasis on practical application and project-based learning ensures that graduates are well-equipped for the challenges of professional communication.