Bachelor of Media and Communication

Program Overview

The Bachelor of Media and Communication is a three-year undergraduate program that equips students with critical thinking, creativity, and communication skills for careers in various media industries. Students can specialize in areas such as advertising, broadcasting, public relations, or screen production, and the program emphasizes practical experience through internships and real-world projects. Graduates are well-prepared for careers in media, communication, and related fields.

Program Outline

Degree Overview:

The Bachelor of Media and Communication is a three-year undergraduate degree program that provides students with the skills and knowledge necessary to work in various communication industries. The program emphasizes critical thinking, creativity, communication, teamwork, and problem-solving. Students will develop a strong foundation in media and communication theory and practice, and they will have the opportunity to specialize in one of several areas, including advertising, broadcasting and digital journalism, media and cultural studies, public relations, photomedia, or screen production.

Outline:

The Bachelor of Media and Communication program consists of eight core units (120 credit points) and an eight-unit major from within the following areas:

• Advertising
• Broadcasting and Digital Journalism
• Media and Cultural Studies
• Photomedia
• Public Relations
• Screen Production
• Screen Studies
Students are also required to complete remaining credit points in the form of either an eight-unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. The program is structured as follows:
• Year 1 - Semester 1
• Communicating Ideas (15 credit points)
• Creativity (15 credit points)
• Year 1 - Semester 2
• Media and Culture (15 credit points)
• Storytelling and Meaning (15 credit points)
• Year 2 - Semester 1
• Identity (15 credit points)
• Year 2 - Semester 2
• Audience Perception and Experience (15 credit points)
• Year 3 - Semester 1
• Personal and Professional Planning (15 credit points)
• Year 3 - Semester 2
• Industry and Community (15 credit points)

Assessment:

Assessment in the Bachelor of Media and Communication program is based on a variety of methods, including:

• Exams
• Essays
• Projects
• Presentations
• Portfolios
The assessment criteria vary depending on the unit and the assessment method. However, all assessments are designed to assess students' knowledge, skills, and abilities in the areas of media and communication.

Teaching:

The Bachelor of Media and Communication program is taught by a team of experienced and qualified academics. The faculty includes award-winning practitioners, teachers, and world-standard cultural studies academics. Students will have the opportunity to learn from experts in the field and to gain practical experience through internships and real-world projects. The program is taught using a variety of methods, including:

• Lectures
• Tutorials
• Workshops
• Seminars
• Field trips

Careers:

Graduates of the Bachelor of Media and Communication program are well-prepared for a variety of careers in the media and communication industries. Potential career paths include:

• Advertising
• Broadcasting
• Journalism
• Public relations
• Photomedia
• Screen production
• Media research
• Media management
• Education
• Non-profit organizations
• Government