| Program start date | Application deadline |
| 2024-02-28 | - |
| 2024-07-29 | - |
Program Overview
This comprehensive program equips students with the knowledge and skills necessary for a successful career in the global sport industry, including event management. Through coursework, work placements, and project work, students gain expertise in sport delivery systems, event management, marketing, finance, and more. Graduates are prepared for careers in various sport, recreation, and event organizations at local to international levels.
Program Outline
Degree Overview:
This course provides everything needed to kick off a career in the globalized sport industry, including the growing area of event management. Students will learn about sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning. They will also undertake a range of work placements and project work with industry organizations.
Outline:
Year 1
- Business Identity and Protocols
- Sport and Recreation Leadership and Programming
- Sport Delivery Systems
- Business Environments & Markets
- Introduction to Event Management
- Sport Organisation Management
Year 2
- Managing Recreation Services and Facilities
- Sport and Events Funding and Finance
- Sport and Leisure Law
- Managing the Service Experience
- Marketing in Global Sport Business
- Event Operations Management
Year 3
- Marketing Analytics
- Sport Venues and Events
Careers:
Students will have opportunities to pursue careers in a range of professional, commercial, not-for-profit, and government sport, recreation, and event organizations at local, state, national, and international levels. Potential job titles include Sport Development Manager, Sport Marketing and Sponsorship Manager, Player Manager, and more.
