Bachelor of Marketing, Advertising and Public Relations

Program Overview

This unique program combines marketing, advertising, and public relations to provide students with a comprehensive skillset for creative industries. Through hands-on experience and industry collaborations, students develop critical thinking, communication, and problem-solving abilities. The program prepares graduates for a wide range of careers, including marketing management, brand management, and advertising.

Program Outline

Outline:

This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry. You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.

Careers:

This combination of disciplines in one course will equip you with a competitive career advantage across many industries. You can also focus on areas of interest through your elective units. Will you be a Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, or a Copywriter?