Top-Up MBA In Sales & Marketing

Program Overview

This one-year program (nine months for fast-track) provides 60 ECTS (120 UK credits) in strategic sales and marketing management. It covers topics such as strategic planning, finance, research, organizational behavior, and strategic marketing. The program also includes a six to nine-month (three months for fast-track) research component with 30 ECTS (60 UK credits) and a dissertation. Graduates are prepared for careers in marketing management, brand management, corporate sales, and other related fields.

Program Outline

Outline:

• Part A
• Duration: One year (nine months for fast-track)
• Credits: 60 ECTS (equivalent to 120 UK credits)
• Modules:
• Strategic Planning
• Finance for Strategic Sales and Marketing Managers
• Research for Strategic Development
• Organizational Behaviour
• Personal Development for Leadership and Strategic Management
• Strategic Marketing
• Corporate Communication
• Strategic Human Resource Management
• Part B
• Duration: Six to nine months (three months for fast-track)
• Credits: 30 ECTS (equivalent to 60 UK credits)
• Modules:

Careers:

• Marketing Manager
• Brand Manager
• Asset Manager
• Corporate Sales
• Product Manager
• Head of Digital Marketing
• Online Marketing
• Advertising Management
• Corporate Communications Head
• Channel Head
• Sales Manager
• Business Development Specialist
• Realtor
• Sales Engineer
• Insurance Sales Agent
• Software Sales Representative
• Principal Gifts Officer
• Regional Sales Manager
• International Partnerships Manager