BBA In Events Management

Program Overview

This three-year program provides a comprehensive foundation in business and event management. Students develop skills in planning, organizing, and executing events, as well as in marketing, finance, and human resources. The program prepares graduates for careers in various event-related fields, including event planning, venue management, and marketing.

Program Outline

Outline:

Year 1

• Business English
• Business Culture
• Macro Economy
• Office Computing
• Business Plan
• Interpersonal Communication
• E Business
• History of Business
• Activities Management
• Communication Skills
• Professional Project
• Sectorial Analysis
• Introduction to the Events Sector
• Principles of Management and Human Resourcing
• Sales and Marketing
• Professional and Academic Skills
• Digital Communications
• Cultural Perspectives
• Financial and Management Accounting Techniques for Managers
• Events Project Design

Year 2

• The Events Industry
• Language
• Micro Economy
• Strategic Management
• Business Development
• Intercultural Management
• Fundamentals of Human Resources
• Reporting
• Finance For Event Managers
• International Events
• Tendering, Feasibility, and Concepts for Events
• Business Project

Year 3

• Business Management
• Team Management
• Strategic Marketing
• Business and Economics Philosophy
• Clients and Suppliers Management

Careers:

• Event Planner
• Event Manager
• Venue Manager
• Social Media Event coordinator
• Marketing or communications Manager
• Exhibition organizer
• Stage Decorator
• Logistics Manager
• Brand Management Professional
• Public Relations specialist
• Legal marketing and events planner
• Senior Corporate Event Planner
• Corporate Conference Manager
• Consultant
• Hospitality Manager
• Creative Director (Events)