Program Overview
This 12-unit marketing program combines core units in communication, marketing opportunities, and marketing mix with elective units in digital marketing, social media engagement, and project management. Delivered through a blended mode of face-to-face and online learning, the program prepares students for careers in marketing, advertising, and customer service. Assessment methods include demonstrations, presentations, and written reports.
Program Outline
:Outline:
Course Structure:
- 12 units of competency
- 3 core units
- 9 elective units
Core Units:
- BSBCMM511: Communicate with influence
- BSBMKG541: Identify and evaluate marketing opportunities
- BSBMKG542: Establish and monitor the marketing mix
Elective Units:
- BSBMKG551: Create multiplatform advertisements for mass media
- BSBTEC404: Use digital technologies to collaborate in a work environment
- SIRXOSM007: Manage risk to organisational reputation in an online setting
- BSBMKG555: Write persuasive copy
- BSBMKG552: Design and develop marketing communication plans
- SIRXMKT007: Develop a digital marketing plan
- BSBMKG547: Develop strategies to monetise digital engagement
- BSBMKG546: Develop social media engagement plan
- BSBPMG430: Undertake project work
:Assessment:
- Demonstrations
- Presentations
- Class tests
- Projects
- Written reports
- Financial calculations
:Teaching:
- Blended mode of delivery and assessment
- 15 hours of face-to-face full-time classroom study per week
- 5 hours of structured online learning per week
- Lectures and tutorials delivered face-to-face on campus
- Online learning through the Mercury Colleges ELearn platform
:Careers:
- Marketing manager
- Advertising coordinator
- Customer service manager
- Media planner
Mercury Colleges
Overview:
Mercury Colleges is a private educational institution established in 1960, offering a range of English language and vocational courses. The college has a strong reputation for quality teaching and has been welcoming students for over 60 years. Mercury Colleges aims to benefit students through educational and cultural exchange in a distinguished learning environment.
Services Offered:
Mercury Colleges provides a variety of services to students, including:
Intensive training for career success:
The college offers courses designed to equip students with the skills needed for the job market.Professional learning environment:
The college provides a challenging and motivating learning environment.Facilities:
Students have access to computers, free internet, care and counselling services, accommodation assistance, and lunch areas.Free optional classes:
Students can participate in free grammar and speaking skills support classes.Social activities:
The college organizes social activities, such as visits to Sydney attractions.Student Life and Campus Experience:
Mercury Colleges offers a diverse and welcoming learning environment with students from various nationalities. The college provides a comfortable and productive space for students to improve their English skills.
Key Reasons to Study There:
Experienced and qualified teachers:
Mercury Colleges employs qualified, enthusiastic, and friendly teachers who cater to individual student needs.Convenient locations:
The college has campuses in Sydney CBD, Hurstville, and Adelaide, all easily accessible by public transport.City life experience:
The Sydney CBD campus is located in the heart of the city, close to major attractions.Affordable accommodation and living expenses:
Adelaide is known for being a student-friendly city with affordable accommodation and living costs.Academic Programs:
Mercury Colleges offers a wide range of academic programs, including:
English Programs:
- Pearson Test of English (PTE) Preparation course
- English for Academic Purposes
- IELTS Preparation Course
- General English Course
Business Programs:
- BSB40120 Certificate IV in Business
- BSB30120 Certificate III in Business
Leadership & Management Programs:
- BSB60420 Advanced Diploma of Leadership & Management
- BSB50420 Diploma of Leadership and Management
Project Management Programs:
- BSB40920 Certificate IV in Project Management Practice
- BSB50820 Diploma of Project Management
Marketing & Communication Programs:
- BSB60520 Advanced Diploma of Marketing & Communication
- BSB50620 Diploma of Marketing & Communication
- BSB40820 Certificate IV in Marketing & Communication
Ageing Support & Community Services Programs:
- CHC52021 Diploma of Community Services
- CHC43015 Certificate IV in Ageing Support
- CHC33021 Certificate III in Individual Support
Entry Requirements:
Course Specific Entry Requirements – The Marketing and Communications pathway:
- Completion of 6 core units from the BSB40820 Certificate IV in Marketing and Communications.
- International students may complete the full lower level qualification or have completed only the required six core units set as entry requirements prior to commencing the Diploma level course.
Academic General Requirements:
- Successful completion of Year 12 or equivalent and/or above
English Language Requirements:
- IELTS 5.5 overall (no less than 5.0 in each band) or equivalent test result, or
- General English / EAP at the Upper Intermediate level from an approved ELICOS provider
At present, countries are classed from Level 1 through to Level 3. See Immigration’s website: www.immi.gov.au for details.
