Diploma of Marketing & Communication

Program Overview

This 12-unit marketing program combines core units in communication, marketing opportunities, and marketing mix with elective units in digital marketing, social media engagement, and project management. Delivered through a blended mode of face-to-face and online learning, the program prepares students for careers in marketing, advertising, and customer service. Assessment methods include demonstrations, presentations, and written reports.

Program Outline

:Outline:

Course Structure:

• 12 units of competency
• 3 core units
• 9 elective units

Core Units:

• BSBCMM511: Communicate with influence
• BSBMKG541: Identify and evaluate marketing opportunities
• BSBMKG542: Establish and monitor the marketing mix

Elective Units:

• BSBMKG551: Create multiplatform advertisements for mass media
• BSBTEC404: Use digital technologies to collaborate in a work environment
• SIRXOSM007: Manage risk to organisational reputation in an online setting
• BSBMKG555: Write persuasive copy
• BSBMKG552: Design and develop marketing communication plans
• SIRXMKT007: Develop a digital marketing plan
• BSBMKG547: Develop strategies to monetise digital engagement
• BSBMKG546: Develop social media engagement plan
• BSBPMG430: Undertake project work

:Assessment:

• Demonstrations
• Presentations
• Class tests
• Projects
• Written reports
• Financial calculations

:Teaching:

• Blended mode of delivery and assessment
• 15 hours of face-to-face full-time classroom study per week
• 5 hours of structured online learning per week
• Lectures and tutorials delivered face-to-face on campus
• Online learning through the Mercury Colleges ELearn platform

:Careers:

• Marketing manager
• Advertising coordinator
• Customer service manager
• Media planner