Luxury Business Summer Program - Glion

Program Overview

This immersive program delves into the world of luxury, offering hands-on experiences, industry insights, and networking opportunities. Participants explore the principles of luxury management, from guest experience to event orchestration and design. Through field trips and guest speakers, they gain a deep understanding of the Swiss luxury industry and its heritage, preparing them for careers in luxury brand management, hospitality, and more.

Program Outline

Outline:

Program Content:

• Introduction to the World of Luxury
• Behind-the-scenes at an iconic luxury hotel
• The Art of Mixology
• Delivering a Luxury Guest Experience
• Orchestrating Events
• Translating Luxury into Design
• The heritage and history of luxury timepieces in Geneva

Program Structure:

• Day 1: Arrivals, Lakeside beach activities, Introduction to Glion and welcome dinner
• Day 2: Introduction to the World of Luxury, Behind-the-scenes at an iconic luxury hotel, Dinner at a five-star hotel
• Day 3: The Art of Mixology, Excursion to Gstaad & a visit to a luxury retail store, Dinner in Gstaad
• Day 4: Delivering a Luxury Guest Experience, Sports activities on the lake, Movie night
• Day 5: Orchestrating Events, Five-star hotel visit & workshop, BBQ in Crans-Montana
• Day 6: Translating Luxury into Design, The heritage and history of luxury timepieces in Geneva, Awards ceremony
• Day 7: Art and Culture in Zurich
• Day 8: Departures

Individual Modules with Descriptions:

• Introduction to the World of Luxury: An overview of the luxury industry, its history, key players, and trends.
• Behind-the-scenes at an iconic luxury hotel: A visit to a renowned luxury hotel to learn about its operations, service standards, and guest experience.
• The Art of Mixology: A hands-on workshop on the art of cocktail making, including techniques, ingredients, and presentation.
• Delivering a Luxury Guest Experience: An exploration of the principles and practices of delivering exceptional guest experiences in the luxury sector.
• Orchestrating Events: A module on planning, organizing, and executing luxury events, including venue selection, vendor management, and guest relations.

Teaching:

Teaching Methods:

• Lectures
• Workshops
• Field trips
• Guest speakers
• Social and leisure activities

Faculty:

• Experienced industry professionals
• Academic experts in luxury management

Unique Approaches:

• Hands-on, experiential learning
• Immersion in the Swiss luxury industry
• Networking opportunities with industry leaders

Careers:

Potential Career Paths:

• Luxury brand management
• Hospitality management
• Event planning
• Retail management
• Marketing and communications

Opportunities:

• Internships and job placements with luxury brands and organizations
• Access to the Glion alumni network
• Career counseling and support

Outcomes:

• A deep understanding of the luxury industry
• Practical skills in luxury management
• A network of industry contacts
• Enhanced employability in the luxury sector