Executive Master’s in Luxury Management and Guest Experience

Program Overview

This Executive Master's program in Luxury Management and Guest Experience prepares experienced professionals for leadership roles in the luxury industry. Delivered flexibly with distance learning modules and on-campus residential weeks, the program covers topics such as luxury ecosystems, digital branding, guest experiences, and sustainability. Graduates are equipped with the skills and knowledge to drive innovation and sustainability in the luxury sector.

Program Outline

Outline:

This Executive Master's program in Luxury Management and Guest Experience is designed for experienced managers and professionals seeking to advance their careers in the luxury industry. The program is delivered in a flexible format that allows participants to continue working while studying. The program consists of four leadership-focused distance learning modules of 12 weeks' duration each, as well as a six-month Business Research Project.

Modules:

• Exploring New Luxury Ecosystems
• Branding in the Digital World
• Delivering Excellence in Guest Experiences
• Implementing a Sustainable Luxury Strategy
In addition to the core modules, participants will also take part in a number of Master Classes in areas such as branding, omnichannel sales, behavioral sciences, and strategic sustainable investments and investors.

Teaching:

The program is delivered through high quality digital courses accompanied by expert Master Classes, panel discussions, and networking opportunities. Two on-campus residential weeks, one in Switzerland and one in the UK, are an important element of the program. These immersive weeks incorporate face-to-face classes, workshops, and discovery field trips, providing the perfect opportunity to connect and network with your executive-level peer group.

Careers:

Graduates of the program will be well-prepared for careers in the luxury industry, including roles in marketing, branding, sales, operations, and guest experience. The program's focus on sustainability will also equip graduates with the skills and knowledge needed to lead the industry towards a more sustainable future.