BBA Tourism and Hospitality Management

Program Overview

The BBA in Tourism and Hospitality Management is a 3-year program designed for high school graduates with no prior practical experience in the industry. The program provides a comprehensive understanding of the industry, including business administration, accounting, communication, and the external and internal economy. Graduates will be able to understand the complex and ever-evolving tourism and hospitality industry, apply business administration principles to the industry, analyze the industry and identify ways to improve performance, and communicate effectively in a professional setting.

Program Outline

Degree Overview:

• Overview: The BBA in Tourism and Hospitality Management is a 3-year program designed for high school graduates with no prior practical experience in the tourism and hospitality industry.
The program provides a comprehensive understanding of the industry, including business administration, accounting, communication, and the external and internal economy. In the second year, students delve deeper into the industry through modules focusing on analyzing the tourism and hospitality industry, calculating performance ratios for hospitality, and identifying ways for improvements. The program culminates in a 900-hour internship.
• Objectives: The program aims to provide students with the knowledge and skills necessary to succeed in the tourism and hospitality industry.
Graduates will be able to:
• Understand the complex and ever-evolving tourism and hospitality industry.
• Apply business administration principles to the tourism and hospitality industry.
• Analyze the tourism and hospitality industry and identify ways to improve performance.
• Communicate effectively in a professional setting.
• Solve problems, think critically, and make decisions.

Outline:

• Program Content: The program covers a wide range of topics, including:
• Business administration
• Accounting
• Communication
• Economics
• Tourism and hospitality industry analysis
• Hospitality management
• Tourism and event management
• Structure: The program is divided into six semesters, including an internship semester.
• Course Schedule: The course schedule is available on the Modul University website.
• Modules: The program includes the following modules:
• Introduction to Tourism and Hospitality
• Business Administration for Tourism and Hospitality
• Accounting for Tourism and Hospitality
• Communication for Tourism and Hospitality
• Economics for Tourism and Hospitality
• Tourism and Hospitality Industry Analysis
• Hospitality Management
• Tourism and Event Management
• Internship

Assessment:

• Assessment Methods: Students are assessed through a variety of methods, including:
• Exams
• Quizzes
• Presentations
• Papers
• Projects
• Assessment Criteria: Students are assessed on their knowledge, skills, and abilities in the following areas:
• Business administration
• Accounting
• Communication
• Economics
• Tourism and hospitality industry analysis
• Hospitality management
• Tourism and event management

Teaching:

• Teaching Methods: The program uses a variety of teaching methods, including:
• Lectures
• Seminars
• Case studies
• Group projects
• Field trips
• Faculty: The program is taught by a team of experienced faculty members who are experts in the tourism and hospitality industry.
• Unique Approaches: The program includes a 900-hour internship, which provides students with the opportunity to gain practical experience in the industry.

Careers:

• Potential Career Paths: Graduates of the BBA in Tourism and Hospitality Management program can pursue careers in a variety of areas, including:
• Hotel management
• Tourism management
• Event management
• Marketing
• Sales
• Customer service
• Opportunities: Graduates of the program are well-prepared for a variety of career opportunities in the tourism and hospitality industry.
• Outcomes: Graduates of the program have gone on to successful careers in a variety of fields.