Bachelor

Program Overview

IDRAC Business School's Bachelor program in Marketing and Business Development equips students with a comprehensive understanding of the field through a blend of theory and practical application. Graduates earn a French Ministry of Higher Education degree, opening doors to diverse career opportunities and graduate study options. The program is highly regarded and prepares students for success in the competitive global business environment.

Program Outline

Degree Overview:

• Overview: IDRAC Business School Bachelor is a 3-year education program specializing in Marketing and Business Development.
Students gain a comprehensive understanding of both theoretical and practical aspects of the field, enabling them to design, develop, implement, and manage successful marketing and business development initiatives.
• Objectives: Upon completion of the program, graduates earn a French Ministry of Higher Education degree, which opens doors to diverse career opportunities and graduate study options.

Teaching:

• Teaching Methods: The program combines theoretical knowledge with practical application, ensuring students develop a comprehensive understanding of the field.
• Faculty: The program is taught by experienced faculty members who are experts in their respective domains.
• Unique Approaches: The program incorporates innovative teaching methods and provides students with access to a platform for internship opportunities.

Careers:

• Career Paths: Graduates of the program are well-prepared for careers in marketing, business development, and related fields.
• Opportunities: The degree opens doors to a wide range of career opportunities in both the private and public sectors.
• Outcomes: Graduates have the skills and knowledge necessary to succeed in a competitive global business environment.