inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
Start Date
Medium of studying
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
About Program

Program Overview


IDRAC Business School's Bachelor program in Marketing and Business Development equips students with a comprehensive understanding of the field through a blend of theory and practical application. Graduates earn a French Ministry of Higher Education degree, opening doors to diverse career opportunities and graduate study options. The program is highly regarded and prepares students for success in the competitive global business environment.

Program Outline

Degree Overview:

  • Overview: IDRAC Business School Bachelor is a 3-year education program specializing in Marketing and Business Development.
  • Students gain a comprehensive understanding of both theoretical and practical aspects of the field, enabling them to design, develop, implement, and manage successful marketing and business development initiatives.
  • Objectives: Upon completion of the program, graduates earn a French Ministry of Higher Education degree, which opens doors to diverse career opportunities and graduate study options.

Teaching:

  • Teaching Methods: The program combines theoretical knowledge with practical application, ensuring students develop a comprehensive understanding of the field.
  • Faculty: The program is taught by experienced faculty members who are experts in their respective domains.
  • Unique Approaches: The program incorporates innovative teaching methods and provides students with access to a platform for internship opportunities.

Careers:

  • Career Paths: Graduates of the program are well-prepared for careers in marketing, business development, and related fields.
  • Opportunities: The degree opens doors to a wide range of career opportunities in both the private and public sectors.
  • Outcomes: Graduates have the skills and knowledge necessary to succeed in a competitive global business environment.
SHOW MORE
About University
Masters
Bachelors
Courses

IDRAC Business School


Overview:

IDRAC Business School is a French private institution with a strong international presence. It boasts 9 campuses in France and 8 associate campuses across Europe, including Ireland, Czech Republic, Spain, Canada, and China. The school also collaborates with over 90 partners in 35 countries, fostering a global learning environment.


Services Offered:

IDRAC Business School offers a range of services to its students, including:

    Study Abroad Programs:

    Over 400 students participate in study abroad programs annually, while nearly 200 international students join the school for semesters or full academic years.

    Summer School:

    The IDRAC Business School Summer School, held on the Lyon campus, provides foreign students with opportunities to learn French, business, and cultural courses.

    International Deployment of Programs:

    IDRAC collaborates with higher education partners worldwide to deliver its programs and train students for management and business positions.

Student Life and Campus Experience:


Key Reasons to Study There:

    Global Network:

    IDRAC's extensive international network provides students with opportunities for global exposure and collaboration.

    Diverse Programs:

    The school offers a variety of programs, including Bachelor's, MBA, and specialized Master's degrees, catering to different career aspirations.

    Practical Skills Focus:

    IDRAC emphasizes practical skills development, preparing students for real-world business challenges.

Academic Programs:

IDRAC Business School offers a range of programs, including:

    Bachelor:

    A 3-year Bachelor of Business Administration program focusing on Marketing and Business Development.

    MBA:

    IDRAC offers various MBA programs, including MBA Luxury Management and MBA New Business Models, designed for managers seeking to advance their careers.

    Post-graduate Programs:

    Specialized Master's degrees are offered over 2 years, providing high-level training in leadership, management, and business strategy.

    Management Program:

    A 5-year Master's Degree program designed to train students for management positions in international corporations.

    Joint Program with Zhejiang Business College:

    A 3-year program offered in Hangzhou, China, providing Chinese students with a unique opportunity to pursue a specific program delivered by Chinese and visiting professors.

Other:

Total programs
5
Location
How can I help you today?