Program Overview
This 15-month Master's program in International Marketing equips Chinese students with a comprehensive understanding of sales and marketing concepts. Taught in German, it develops key competencies such as negotiation and presentation skills, preparing graduates for careers in marketing and sales departments of international companies. The program also qualifies graduates for PhD programs in related fields.
Program Outline
Degree Overview:
Objectives
- Graduates will have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services.
- Graduates will acquire key competencies such as negotiating and presentation skills.
- Graduates will have the qualifications to work in the marketing and sales departments of internationally active companies.
Program Description
This program is designed to allow Chinese FOM students to take the Master of Arts degree in International Marketing to build on their basic Bachelor degree. Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in German and thus qualifies graduates to work in German and Chinese companies.
Outline
Content and Structure
The program consists of four semesters and is designed to be completed in 15 months, including the time for the completion of the Master’s thesis.
Course Schedule and Modules
Each semester consists of several modules. The modules include the following topics:
Semester 1
- Decision-oriented Management
- Business German and Tutoring
- Integrated Marketing and Sales Management
- Supply Policy
Semester 2
- Intercultural Training and Tutoring/Excursions
- Scientific Methodology
- International Market Research
- Marketing Planning and Controlling
- Electronic Business
Semester 3
- Business English
- IT Management
- Key Competencies
- Corporate Governance and Corporate Social Responsibility
- Negotiation and Moderation Training
- International Marketing Management
- Project: International Marketing Strategy
Semester 4
Careers:
- Graduates who successfully complete this program will have the opportunity to pursue a career in the marketing and sales departments of internationally active companies.
- The program will also qualify graduates for PhD programs in related fields.
Tuition Fees and Payment Information:
- registration fee: 1.580,00 euro (one-off enrolment fee)
- examination fee: 350,00 euro (one-off examination fee at the end of the course)
- tuition fee: 9.480,00 euro (Tuition fee, payable in 3 monthly instalments of 3.160 euro)
- Total costs: 11.410,00 euro (Total costs includes enrolment fee, tuition fee and examination fee)
