Postgraduate in Coolhunting and Trends Research

Program Overview

The Postgraduate in Coolhunting and Trends Research program equips students with the knowledge and skills to become professional trends analysts. Through modules on coolhunting, trend forecasting, and trend reporting, students learn to identify new business opportunities, analyze trends, and develop impactful reports. The program's focus on hands-on learning and industry expertise prepares graduates for careers in various fields, including coolhunting, marketing, and brand management.

Program Outline

Degree Overview:

The Postgraduate in Coolhunting and Trends Research is a one-semester program that provides students with the knowledge and skills necessary to become a professional trends analyst. The program covers topics such as the history of coolhunting, trend research methodologies, and how to develop and implement trend reports.

Objectives:

• To provide students with a comprehensive understanding of the field of coolhunting and trends research.
• To teach students how to use trend forecasting to identify new business opportunities and generate innovation.
• To develop students' critical thinking skills and their ability to analyze and interpret trends.

Program Description:

The Postgraduate in Coolhunting and Trends Research program is divided into three modules:

• Module 1: Introduction to Coolhunting and Trends Research
• This module provides an overview of the field of coolhunting and trends research.
Topics covered include the history of coolhunting, trend research methodologies, and how to develop and implement trend reports.
• Module 2: Trend Forecasting
• This module teaches students how to use trend forecasting to identify new business opportunities and generate innovation.
Topics covered include trend spotting, trend analysis, and trend forecasting techniques.
• Module 3: Trend Reporting
• This module teaches students how to develop and implement trend reports.
Topics covered include report writing, presentation skills, and how to use trend reports to inform decision-making.

Outline:

The Postgraduate in Coolhunting and Trends Research program is a one-semester program that meets once a week for three hours. The program is divided into three modules:

• Module 1: Introduction to Coolhunting and Trends Research
• Week 1: Introduction to coolhunting and trends research
• Week 2: The history of coolhunting
• Week 3: Trend research methodologies
• Week 4: How to develop and implement trend reports
• Module 2: Trend Forecasting
• Week 5: Trend spotting
• Week 6: Trend analysis
• Week 7: Trend forecasting techniques
• Week 8: Case study: How to use trend forecasting to identify new business opportunities
• Module 3: Trend Reporting
• Week 9: How to develop a trend report
• Week 10: How to present a trend report
• Week 11: How to use trend reports to inform decision-making
• Week 12: Case study: How to use trend reports to launch a new product

Assessment:

Students are assessed on their participation in class, their completion of assignments, and their final project. The final project is a trend report that students develop and present to the class.

Teaching:

The Postgraduate in Coolhunting and Trends Research program is taught by a team of experienced professionals from the fields of coolhunting, trends research, and marketing. The program is taught in a seminar format, with a focus on discussion and hands-on learning.

Careers:

Graduates of the Postgraduate in Coolhunting and Trends Research program can pursue careers in a variety of fields, including:

• Coolhunting
• Trendspotting
• Stylesearching
• Trendbooking
• Advertising
• Market analysis
• Brand management
• Art direction