Master in Branding and Brand Strategy (dual degree with Universidad San Jorge)
| Program start date | Application deadline |
| 2024-10-01 | - |
Program Overview
The Master in Branding and Brand Strategy at LCI Barcelona equips students with the knowledge and skills to create, develop, and manage successful brands. Through a project-based approach, students gain practical experience in brand identity, strategy, communication, and management. The program prepares graduates for careers in branding, marketing, and design, with opportunities to work on real-world projects with leading companies.
Program Outline
Degree Overview:
Program Overview:
The Master in Branding and Brand Strategy program at LCI Barcelona aims to equip students with the knowledge and skills to create, develop, and manage successful brands. The program integrates design, strategy, and management principles to provide a comprehensive understanding of the branding process.
Objectives:
- Gain a deep understanding of the principles and practices of branding and brand strategy.
- Develop the ability to create and implement effective brand strategies that align with business objectives.
- Acquire the skills to manage and evolve brands over time, adapting to changing market conditions.
Program Description:
The program combines theoretical knowledge with practical experience through a project-based approach. Students work on real-world branding projects that challenge them to apply their learning to actual business scenarios. The curriculum covers a wide range of topics, including:
- Brand identity and positioning
- Brand strategy development
- Brand communication and marketing
- Brand management and measurement
Outline:
Content and Structure:
The Master in Branding and Brand Strategy program consists of 60 ECTS credits, divided into four main modules:
- Module 1: Brand Identity and Positioning (15 ECTS)
- Introduction to branding
- Brand identity and personality
- Market research and analysis
- Brand positioning
- Module 2: Brand Strategy Development (15 ECTS)
- Brand strategy frameworks
- Competitive analysis
- Brand architecture
- Brand storytelling
- Module 3: Brand Communication and Marketing (15 ECTS)
- Brand communication channels
- Brand advertising and promotion
- Brand content marketing
- Social media marketing
- Module 4: Brand Management and Measurement (15 ECTS)
- Brand management processes
- Brand performance evaluation
- Brand equity management
- Case studies in brand management
Course Schedule:
The program is offered on a full-time basis and typically takes one academic year to complete. Classes are held during the week in the evenings, allowing students to balance their studies with work or other commitments.
Assessment:
Assessment Methods:
Students are assessed through a variety of methods, including:
- Written assignments
- Presentations
- Case studies
- Group projects
- Portfolio development
Assessment Criteria:
Assessments are based on the following criteria:
- Understanding of branding concepts and theories
- Ability to apply branding principles to real-world scenarios
- Creativity and innovation
- Communication and presentation skills
- Teamwork and collaboration
Teaching:
Teaching Methods:
The program employs a variety of teaching methods to cater to different learning styles, including:
- Lectures
- Discussions
- Workshops
- Case study analysis
- Guest lectures from industry professionals
Faculty:
The program is taught by a team of experienced faculty members who are active in the fields of branding, marketing, and design. They bring a wealth of knowledge and expertise to the classroom, ensuring that students receive the most up-to-date and relevant information.
Unique Approaches:
The program places a strong emphasis on practical learning and industry collaboration. Students have the opportunity to work on real-world branding projects with leading companies, providing them with valuable hands-on experience.
Careers:
Career Opportunities:
Graduates of the Master in Branding and Brand Strategy program will be prepared for a wide range of careers in the field of branding, including:
- Brand manager
- Brand strategist
- Creative director
- Marketing manager
- Communications manager
- Social media manager
- Brand consultant
- UX researcher
- Innovation consultant
- Service designer
Career Outcomes:
Graduates of the program have gone on to work at leading companies in a variety of industries, including:
- Nike
- Adidas
- H&M
- Zara
- Unilever
- Procter & Gamble
- BBDO
- Ogilvy
- McCann
- Wieden+Kennedy
