Certificate IV in Marketing and Communication

Program Overview

This qualification prepares individuals for roles in marketing and communication, equipping them with advanced skills in these areas. It is suitable for full-time marketing professionals or those with additional responsibilities in marketing. Assessments include a variety of methods, such as questioning, reports, and presentations. Career opportunities include positions such as Public Relations Officer, Marketing Officer, and Market Research Assistant.

Program Outline

Outline:

• This qualification reflects the role of individuals who use well developed marketing and communication skills and abroad knowledge base in a wide variety of contexts.
• This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
• Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Assessment:

Careers:

• Public Relations Officer
• Media Planner
• Direct Marketing Officer
• Assistant Advertising Account Planner
• Sales Administrator
• Assistant Account Manager (Advertising)
• Marketing Officer
• Advertising Account Coordinator
• Market Research Assistant
• Analyst
• Marketing Coordinator