Program Overview
The Practicum Certificate in Marketing equips students with comprehensive marketing skills through courses in research, international marketing, and direct campaigns. The program fosters creativity, decision-making, and communication abilities. It culminates in a two-month work experience, providing practical industry exposure and preparing graduates for careers in marketing, retail, and sales.
Program Outline
Degree Overview:
The Practicum Certificate in Marketing is a program that provides extensive training in marketing research, international marketing, and direct marketing campaigns. Graduates will develop key marketing abilities like creativity, practical decision-making, and clear, persuasive communication. The program includes a two-month work experience in a carefully selected local company.
Outline:
Mandatory Courses/Modules:
- BU 220: Business Management (6 credits, 72 hours)
- BU 230: Services Marketing (6 credits, 72 hours)
Plus One of the Following Options:
Option 1:
- COM 201, 211, 212: Business Communication (9 credits, 108 hours)
- COM 125-128: Business English (4 credits, 48 hours)
Option 2:
- COM 125-128: Business English (4 credits, 48 hours)
- COM 201, 211, 212: Business Communication (6 credits, 72 hours)
- BU 218 - 220: Business Management (2 credits, 24 hours)
Co-op/Practicum Term:
- BU 404: Co-op Term / Practicum Term (10 credits, 75 hours)
Assessment:
The program uses a variety of assessment methods, including final exams, homework, and in-class participation. Students are required to achieve an overall GPA of 60% (C-) to complete the program.
Teaching:
The program is taught by experienced faculty who use a variety of teaching methods, including lectures, discussions, case studies, and group projects. The program also emphasizes practical experience, through the inclusion of a work experience component.
Careers:
Graduates of the Practicum Certificate in Marketing can pursue careers as marketers, retailers, or sales representatives.
Tuition $8508.50 Application $200.00 Technology Fee $40.00 Archiving Fee $30.00 Total Cost $8778.50
