Foundations Certificate in Marketing

Program Overview

The Foundations Certificate in Marketing from Arbutus College provides a comprehensive grounding in marketing fundamentals and business principles. This two-month program equips students with the knowledge and skills to excel as marketing professionals, preparing them for entry-level positions in various industries. The program emphasizes analytical, problem-solving, and communication skills, and offers elective modules for tailored learning.

Program Outline

Degree Overview:

The Foundations Certificate in Marketing program offered by Arbutus College provides participants with a comprehensive grounding in business fundamentals and core marketing principles. This two-month academic program is designed to equip students with the knowledge and skills necessary to excel as marketing professionals in today's competitive business landscape. Upon successful completion of the program, graduates will be well-prepared to assume entry-level business positions within a diverse range of industries. The program's key objectives include:

• Developing a solid understanding of marketing concepts, strategies, and techniques
• Gaining proficiency in various marketing communication channels
• Mastering the ability to analyze market data and customer behavior
• Cultivating strong analytical, problem-solving, and decision-making skills
• Fostering effective communication and interpersonal skills

Outline:

The Foundations Certificate in Marketing program comprises 12 credits of coursework, delivered over a total of 144 hours of instruction. The program's curriculum encompasses a balanced mix of foundational marketing courses and elective modules, empowering students to tailor their learning experience to their individual career aspirations.

Mandatory Courses:

• BU 222 Marketing (6 credits, 72 hours): This core course provides a comprehensive overview of marketing principles, including market segmentation, target marketing, product development, pricing strategies, and promotional campaigns.
Students will gain a thorough understanding of the marketing mix and its application in various business contexts.
• OR
• BU 230 Services Marketing (6 credits, 72 hours): This specialized course focuses on the unique challenges and opportunities associated with marketing services.
Students will explore service quality, customer satisfaction, and relationship marketing strategies, gaining valuable insights into the specific considerations involved in marketing intangible products.
• 2 Courses from COM 201, 211, 212 Business Communication (6 credits, 72 hours): These courses enhance students' communication skills, equipping them with the ability to effectively convey marketing messages across various channels.
Students will develop proficiency in written, verbal, and non-verbal communication, including presentation and public speaking skills.
• OR
• 2 Courses from COM 125-128 Business English (4 credits, 48 hours): These courses provide a solid foundation in English language skills, with a focus on business communication.
Students will improve their grammar, vocabulary, and writing abilities, ensuring effective communication in professional settings.
• 1 Course from BU 218 - 220 Business Management (2 credits, 24 hours): This course introduces students to the fundamentals of business management, providing a broad understanding of organizational structures, operations, and decision-making processes.
Students will gain insights into various management functions, including human resources, finance, and operations.

Assessment:

Students' progress in the Foundations Certificate in Marketing program is evaluated through a combination of assessment methods, including:

• Final exams: Comprehensive exams at the end of each course assess students' overall understanding of the course material and their ability to apply marketing concepts and strategies.
• Homework assignments: Regular homework assignments provide opportunities for students to practice their skills, receive feedback, and demonstrate their grasp of specific topics.
• In-class participation: Active participation in class discussions, presentations, and group projects contributes to students' overall assessment, fostering engagement and critical thinking.

Teaching:

The Foundations Certificate in Marketing program is delivered by experienced faculty members who possess a deep understanding of marketing principles and practices. The program's teaching approach emphasizes interactive learning, hands-on exercises, and real-world case studies to provide students with a practical and engaging learning experience.

Careers:

Graduates of the Foundations Certificate in Marketing program are well-prepared for a wide range of career opportunities in the marketing field, including:

• Marketers: Responsible for developing and executing marketing campaigns, conducting market research, and analyzing customer behavior to drive business growth.
• Retailers: Manage retail operations, including product selection, pricing, and customer service, to maximize sales and customer satisfaction.
• Sales representatives: Represent companies and products, building relationships with customers, negotiating deals, and closing sales.

Tuition Fees and Payment Information:

Tuition: $3630.00 Application: $200.00 Technology Fee: $20.00 Archiving Fee: $30.00 Total Cost: $3880.00