Marketing Minor (for Non-Business Majors)

Program Overview

This program provides a comprehensive foundation in marketing principles and practices. Students complete required courses in contemporary selling and marketing principles, and choose from a wide range of restricted elective courses in marketing, business communication, and supply chain management. The program prepares graduates for careers in various marketing roles, including sales, advertising, and marketing management.

Program Outline

Outline:

• Required Courses (6 hours):
• MKTG 261 Contemporary Selling (3 hrs)
• MKTG 360 Principles of Marketing (3 hrs)
• Restricted Elective Courses (15 hours):
• Choose five courses from the following (at least three must be in marketing, all five may be in marketing):
• ACC 240 Principles of Financial Accounting (3 hrs)
• MGMT 202 Business Communication (3 hrs)
• MGMT 386 Organizational Behavior and Theory (3 hrs)
• MKTG 361 Advanced Professional Selling (3 hrs)
• MKTG 363 Retailing (3 hrs)
• MKTG 365 Consumer Behavior (3 hrs)
• MKTG 368W Marketing Strategy [GEWI] (3 hrs)
• MKTG 369 Advertising (3 hrs)
• MKTG 374 Business to Business Marketing (3 hrs)
• MKTG 375 International Business Transactions (3 hrs)
• MKTG 425 Sports and Event Marketing (3 hrs)
• MKTG 426 Sponsorship (3 hrs)
• MKTG 430 Marketing of Services (3 hrs)
• MKTG 444 Direct and Interactive Marketing (3 hrs)
• MKTG 460 Global Marketing (3 hrs)
• MKTG 461 Sales Management (3 hrs)
• MKTG 470 Marketing Research (3 hrs)
• MKTG 473 Marketing and Product Innovation (3 hrs)
• MKTG 474 Promotional Strategy (3 hrs)
• MKTG 475 Marketing Planning and Management (3 hrs)
• SCM 380 Introduction to Supply Chain Management (3 hrs)
• SCM 385 Logistics (3 hrs)
• SCM 386 Purchasing and Supply Management (3 hrs)