International Business, Certificate of Achievement

Program Overview

The International Business program at Santa Barbara City College provides a comprehensive understanding of global business operations, including economic and cultural environments, strategic adaptations, and international exchange principles. Through hands-on exercises and market investigations, students prepare for transfer to four-year institutions or entry-level positions in fields such as entrepreneurship, hospitality, economics, and international marketing. The program consists of required courses in international business, marketing, and finance, with additional options for specialization.

Program Outline

Degree Overview:

The International Business program at Santa Barbara City College offers a foundational understanding of essential aspects of international business without a specific geographical focus. The program delves into:

• Economic and cultural environments of global business operations
• Strategic adaptations to international business challenges in planning, marketing, finance, management, law, and personnel
• Principles of international exchange of goods, services, and investments
Through hands-on exercises and market potential investigations, this program prepares students for transfer to four-year institutions or entry-level positions in various fields, including:
• Entrepreneurship
• Hospitality and Tourism
• Economics
• Banking and Finance
• International Marketing
• Import/Export Operations

Outline:

The Certificate of Achievement in International Business program consists of the following required courses:

• BUS/FP 240: The Business of Entertainment (3 units)
• IBUS 102: Introduction to International Business (3 units)
• IBUS 109: Basics of Importing and Exporting (3 units)
• IBUS 201: International Human Resource Management (3 units)
• MKT/MAT 164: Online and Mobile Marketing (3 units)
• MKT 209: International Marketing (3 units)
• MKT/CIS 220: Introduction to Electronic Commerce (3 units)
Additional options for meeting program requirements include:
• MKT 212: Supply Chain Logistics (3 units)
• FIN 211: Skills in Trade Finance (3 units)

Careers:

Upon completion of the program, graduates are equipped for entry-level positions in various fields related to international business, including:

• Entrepreneurship
• Hospitality and Tourism
• Economics
• Banking and Finance
• International Marketing
• Import/Export Operations