Supervision & Management, Bachelor of Applied Science - Marketing and Sales

Program Overview

The Bachelor of Applied Science in Supervision and Management from Broward College equips students with managerial skills in marketing, finance, operations, and strategy. Designed for those with an associate degree in business, the program prepares graduates for managerial roles in both public and private sectors, including marketing, sales, operations, human resources, and finance. The Marketing and Sales specialization track provides additional expertise in retail management, integrated marketing communication, and marketing analytics.

Program Outline

Degree Overview:

Overview:

The Bachelor of Applied Science Degree in Supervision and Management from Broward College prepares students for managerial roles in both the public and private sectors. Students will gain knowledge and skills in management, marketing, finance, operations, and strategy. The program builds upon an associate degree in a business-related field. Students who have earned an AS in a non-business-related field must take additional lower-level business courses.

Objectives:

• Prepare students to assume managerial roles in the public and private sectors
• Provide knowledge and skills in the areas of management, marketing, finance, operations, and strategy
• Build upon an associate degree in a business-related field
• Provide additional lower-level business courses for students who have earned an AS in a non-business-related field

Outline:

Course List

• ACG2001: Principles of Accounting I
• ACG2011: Principles of Accounting II
• GEB1011: Introduction to Business
• ECO2013: Principles of Macroeconomics
• MAN2021: Introduction to Management
• MAR1011: Principles of Marketing for the 21st Century
• MAN3240: Organizational Behavior & Leadership
• GE Course or Business Course 1
• GE Course or Business Course 2
• GEB3213: Business Communication 2
• GE Course or Business Course 3
• BUL3130: Business Law and Ethics
• GE Course or Business Course 4
• BAS Specialization Course I
• GE Course or Business Course 5
• MAR3802: Marketing Management
• BAS Elective Course
• MAN3310: Human Resource Management
• FIN3400: Principles of Financial Management (or FIN3403: Managerial Finance)
• MAN4504: Operations Management
• BAS Specialization Course II
• MAN4720: Strategic Management and Policy
• BAS Elective Course
• BAS Specialization Course III
• MAN4900: Capstone Project
• GE Course or Business Course 6
• Total Credits: 60

BAS Specialization: Track B: Marketing and Sales

• MAR3231: Retail Management
• MAR3323: Integrated Marketing Communication
• MAR3524: Marketing Analytics 1

Careers:

The program prepares graduates for managerial roles in the public and private sectors. Potential career paths include:

• Marketing Manager
• Sales Manager
• Operations Manager
• Human Resources Manager
• Financial Manager
• Business Analyst
• Management Consultant