Program Overview
The Associate of Science in Marketing Management equips students with the skills and knowledge to excel in marketing roles. The program emphasizes management and leadership development, covering principles of marketing, consumer behavior, and market research. Graduates are prepared for careers in advertising, sales, entrepreneurship, and international business, and may pursue further education at senior institutions.
Program Outline
Degree Overview:
Overview:
The Associate of Science degree in Marketing Management emphasizes the development of management and leadership skills needed in marketing occupations such as advertising, selling, entrepreneurship, and international business. This program may enable students to transfer to senior institutions that offer a bachelor's degree in marketing.
Objectives:
- Design/create a promotion/marketing plan, evaluate a variety of marketing strategies, and analyze marketing information needed for effective decision making.
- Demonstrate proficiency with analyzing marketing research data for the purpose of evaluating the effectiveness of an existing Integrated Marketing plan.
- Demonstrate proficiency with analyzing a company insofar as understanding the target market, demographics, and psychographics.
- Demonstrate the various ways to generate sales using different communication modes.
Description:
The program curriculum includes courses in marketing principles, consumer behavior, market research, advertising, sales management, and international marketing. Students will also develop skills in communication, critical thinking, and problem-solving.
Outline:
Course List:
- ENC1101: Composition I (3 credits)
- CGS1060C: Computer and Internet Literacy 1 (3 credits)
- GEB1011: Introduction to Business (3 credits)
- ACG2001: Principles of Accounting I (3 credits)
- APA1111C: Introduction to Accounting (3 credits)
- General Education Speech (3 credits)
- MAR1011: Principles of Marketing for the 21st Century (3 credits)
- GEB2112: Entrepreneurship (3 credits)
- Elective Course 2 (3 credits)
- General Education Math Core 2 (3 credits)
- ECO2013: Principles of Macroeconomics (3 credits)
- MKA2042: Retailing (3 credits)
- OST2853C: Spreadsheet Management (3 credits)
- MKA1930: Seminar I: Marketing in Perspective (3 credits)
- MKA1021: Salesmanship (3 credits)
- MAN2021: Introduction to Management (3 credits)
- MKA1511: Advertising: Traditional and New Media (3 credits)
- General Education Humanities Core (3 credits)
- General Education Science Core (3 credits)
- AMH2020: History of the United States Since 1877 (3 credits)
- POS2041: National Government (3 credits)
Total Credits:
60
Assessment:
Assessment Methods:
- Exams
- Quizzes
- Projects
- Presentations
- Papers
Assessment Criteria:
- Knowledge of marketing concepts and principles
- Ability to apply marketing theory to real-world situations
- Communication skills
- Critical thinking skills
- Problem-solving skills
Teaching:
Teaching Methods:
- Lectures
- Discussions
- Case studies
- Simulations
- Role-playing
- Guest speakers
Faculty:
The program is taught by a team of experienced faculty members who are experts in the field of marketing.
Unique Approaches:
- The program offers a hands-on learning experience through internships and projects.
- The program incorporates the latest marketing technologies and trends.
Careers:
Career Paths:
Marketing Manager Advertising Manager Sales Manager Product Manager Brand Manager Market Researcher Public Relations Specialist
Opportunities:
- The program prepares students for a variety of careers in the marketing field.
- Graduates of the program are in high demand by employers.
Outcomes:
- The program provides students with the skills and knowledge necessary to succeed in the marketing field.
- Graduates of the program are prepared to advance their careers and make a significant contribution to their organizations.
