Business Sales and Marketing

Program Overview

This program provides a comprehensive foundation in sales and marketing, equipping students with the skills and knowledge necessary for success in various industries. Through a combination of theoretical and practical courses, students develop proficiency in business computer applications, customer service, marketing strategy, and sales techniques. The program prepares graduates for careers in a wide range of fields, including telecommunications, hospitality, healthcare, and manufacturing.

Program Outline

Outline:

First Year - Semester One

• COMP1022 Business Computer Applications 1
• MATH1033 Business Math
• COMM1083 Effective Business Communication
• BUSI1016 Introduction to Business
• SALE1010 Introduction to Business Sales and Marketing
• SALE1006 Presentations for Sales and Marketing 1
• GNED1100 Becoming a Global Changemaker

First Year - Semester Two

• COMP1021 Business Computer Applications - Excel
• SALE1009 Customer Service
• MRKT1007 Event Marketing and Management
• MRKT1006 Marketing Case Studies
• SALE1011 Presentations Sales & Marketing 2
• GNED General Education Elective

Second Year - Semester Three

• SALE2005 Business-to-Business Presentations
• SALE2013 Customer Relationship Management
• MRKT2000 Marketing Strategy
• SALE2002 Sale Simulation 1
• SALE2004 Sales Call Preparation
• GNED General Education Elective

Second Year - Semester Four

• SALE2017 Business-to-Business Pres 2
• MRKT2008 Marketing Tactics
• MRKT2007 Personal Marketing
• PROF2044 Professional Development
• SALE2016 Sales Management
• SALE2015 Sales Simulation 2

Second Year - Semester Four (Elective Group 1)

Careers:

• Telecommunications
• Information technology
• Hospitality
• Food and beverage industry
• Health care
• Medical or pharmaceutical industry
• Engineering
• Manufacturing
• Commerce
• Advertising
• Event planning
• Professional sports and entertainment
• Wholesale
• Distribution
• Manufacturing
• Non-profit organizations