Bachelor of Science in Strategic Communication and Media - Concentration in Integrated Marketing Communication
Grove City , United States
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Environmental Policy | Culinary Arts | Tourism & Travel Management
Area of study
Business & Management
Minor
Brand Management | Digital Marketing | Advertising Strategies | Marketing Research
Course Language
English
About Program
Program Overview
This program in Integrated Marketing Communication (IMC) combines core communication principles with specialized courses in marketing, public relations, and social media. Students develop skills in strategic communication, brand management, and digital marketing, preparing them for careers in the rapidly evolving field of IMC. The program includes an internship opportunity for practical experience and culminates in a capstone project that showcases students' knowledge and abilities.
Program Outline
Outline:
Core Requirements
- COMM 110: Communication Concepts [3 credits]
- COMM 263: Mass Media and Society [3 credits]
- COMM 310: Communication Research Methods [3 credits]
- COMM 410: Communication Law [3 credits]
- COMM 497: Senior Capstone Seminar [3 credits]
IMC Requirements
- COMM 231: Principles of Integrated Marketing Communication & Public Relations [3 credits]
- COMM 307: Social Media [3 credits]
- COMM 242: Media Writing [3 credits]
- COMM 332: Case Studies in Public Relations and Integrated Communication [3 credits]
- COMM 333: Writing for Public Relations and Integrated Marketing Communication [3 credits]
- MRKT 230: Principles of Marketing [3 credits]
- MRKT 333: Consumer Behavior [3 credits]
- MRKT 334: Advertising Management [3 credits]
- COMM 364: Strategic Brand Communication [3 credits]
- COMM 407: Social Media Network Analytics [3 credits]
- COMM 431: PR and IMC Campaigns Capstone [3 credits]
Electives
(select 6 credits)
- COMM 228: Principles of Creative Advertising
- COMM 235: Introduction to Digital Design
- COMM 248: Interactive Multimedia
- COMM 254: Video Production
- COMM 256: Message Preparation
- COMM 334: Publication Production
- COMM 336: Media Relations and Crisis Communication
- MRKT 338: E-Commerce
- COMM 347: New-Media Journalism
- COMM 405: Global Media
- COMM 434: Advertising Production
- COMM 459: Issues in Communication Technologies
Internship
- COMM 450: Internship [3 credits] or MRKT 450 Internship.
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