Strategic Communication and Media, Bachelor of Science (BS) - Concentration in Digital Media Production

Program Overview

This program provides a comprehensive foundation in communication, with a focus on digital media. Students will learn the principles of communication, digital design, and video production, and can choose to specialize in multimedia or television and video production. The program prepares students for careers in a variety of fields, including digital marketing, public relations, journalism, and video production.

Program Outline

Outline:

Course Schedule

• First Year:
• Fall: COMM 110 (Communication Concepts), COMM 263 (Mass Media and Society), ENGL 102 (Critical Writing), ESAP 101 (FYRST Seminar), SUBJ 139 (Foundations of Academic Discovery 1), Creative & Aesthetic Inquiry
• Spring: COMM 235 (Introduction to Digital Design), ENGL 104 (Critical Reading), MATH 117 (Quantitative Reasoning), Choose one of the following: COMM 200 (Civil Discourse: Theory & Practice), PHIL 110 (Ethics and Civil Discourse), POLS 235 (Civil Discourse and Democracy), Humanities Inquiry
• Second Year:
• Fall: COMM 248 (Interactive Multimedia 1), COMM 254 (Video Production), SCI 101 (Science of Life), Social Science Inquiry, Elective, Declare a Thematic Thread
• Spring: COMM 256 (Message Preparation), SCI 102 (Understanding the Physical World), Digital Media Emphasis Course, Thematic Thread Requirement, Electives
• Third Year:
• Fall: COMM 310 (Communication Research Methods), Digital Media Emphasis Course, Thematic Thread Requirement, Electives
• Spring: Digital Media Emphasis Course, Thematic Thread Requirement, Digital Media Elective, Electives
• Fourth Year:
• Fall: COMM 410 (Communication Law), Digital Media Emphasis Course, Thematic Thread Requirement, Electives
• Spring: COMM 497 (Senior Capstone Seminar), COMM 450 (Internship), COMM 453 or COMM 454 (Media Project Management or Live Broadcast Production), Digital Media Elective, Electives

Individual Modules with Each Module Description

• Core Requirements
• COMM 110 (Communication Concepts): Introduction to the basic principles and theories of human communication.
• COMM 263 (Mass Media and Society): Examines the role of mass media in society, including its history, effects, and regulation.
• COMM 310 (Communication Research Methods): Provides students with the skills and knowledge necessary to conduct communication research.
• COMM 410 (Communication Law): Examines the legal and ethical issues facing communication professionals.
• COMM 497 (Senior Capstone Seminar): A capstone course that integrates the knowledge and skills students have learned throughout the program.
• Digital Media Fundamentals
• COMM 235 (Introduction to Digital Design): Provides students with the basic principles of digital design, including typography, color theory, and image manipulation.
• COMM 248 (Interactive Multimedia 1): Introduces students to the principles of interactive multimedia design and development.
• COMM 254 (Video Production): Provides students with the basic principles of video production, including camera operation, lighting, and editing.
• COMM 256 (Message Preparation): Examines the principles of message preparation, including audience analysis, message development, and delivery.
• Emphasis
• Multimedia Emphasis
• COMM 258 (Interactive Multimedia 2): Provides students with advanced skills in interactive multimedia design and development.
• COMM 307 (Social Media): Examines the role of social media in communication, including its uses, effects, and ethical implications.
• COMM 359 (Interactive Multimedia 3): Provides students with the opportunity to apply their skills in interactive multimedia design and development to a real-world project.
• COMM 401 (Digital Imaging): Provides students with the principles of digital imaging, including image editing, manipulation, and retouching.
• COMM 453 (Media Project Management): Provides students with the skills and knowledge necessary to manage media projects.
• Television and Video Production Emphasis
• COMM 205 (Audio Production): Provides students with the principles of audio production, including recording, editing, and mixing.
• COMM 350 (Editing for Video): Provides students with the skills and knowledge necessary to edit video footage.
• COMM 354 (Multi-Camera Studio Production): Provides students with the skills and knowledge necessary to produce multi-camera studio productions.
• COMM 355 (Video Field Production): Provides students with the skills and knowledge necessary to produce video field productions.
• COMM 454 (Live Broadcast Production): Provides students with the skills and knowledge necessary to produce live broadcast productions.
• Digital Media Electives
• COMM 205 (Audio Production)
• COMM 231 (Principles of Integrated Marketing Communication & Public Relations)
• COMM 247 (Photojournalism)
• COMM 257 (Recording and Producing in the Audio Industry)
• COMM 258 (Interactive Multimedia 2)
• COMM 307 (Social Media)
• COMM 334 (Publication Production)
• COMM 335 (Digital Animation)
• COMM 347 (New-Media Journalism)
• COMM 350 (Editing for Video)
• COMM 352 (Digital Radio Production)
• COMM 354 (Multi-Camera Studio Production)
• COMM 355 (Video Field Production)
• COMM 365 (Sports and Esports Production)
• COMM 401 (Digital Imaging)
• COMM 434 (Advertising Production)