Bachelor of Science (BS) - Concentration in Marketing and Sales

Program Overview

The HCAM Bachelor of Science program with a concentration in Marketing and Sales provides students with a comprehensive understanding of healthcare systems, marketing principles, and sales management. The program consists of 120 credit hours, including core courses in healthcare administration, marketing, and sales, as well as general education and elective courses. Graduates are prepared for careers in healthcare marketing, sales, and management.

Program Outline

Outline:

Program Content and Structure:

• The HCAM Bachelor of Science (BS) program offers a concentration in Marketing and Sales.
• The program consists of 120 credit hours, including general education, HCAM core courses, marketing and sales management core courses, and additional required coursework.
• Students must complete 30 major credits at SRU or PASSHE and 30 major credits at the 300 level or above.
• The program culminates in a capstone seminar (HCAM 499).

Course Schedule:

First Year

• Fall
• HCAM 230: US Healthcare Systems
• ENGL 102: Critical Writing
• ESAP 101: FYRST Seminar
• STAT 152: Elementary Statistics I
• SUBJ 139: Foundations of Academic Discovery 1
• Civil Discourse Course
• Spring
• HCAM 265: Introduction to Insurance and Managed Care
• ACCT 209: Financial Accounting
• ENGL 104: Critical Reading
• SCI 102: Understanding the Physical World
• Creative & Aesthetic Inquiry

Second Year

• Fall
• HCAM 200: Introduction to Population Health or HLTH 210: Introduction to Public Health
• ECON 202: Principles of Microeconomics (Thematic Thread Requirement)
• MRKT 230: Principles of Marketing
• SCI 102: Understanding the Physical World
• Humanities Inquiry
• Spring
• HCAM 360: Healthcare Organizational Dynamics
• HCAM 375: Ethics & Legal Fundamentals for the Health Professions
• HCAM 415: Marketing for Health Care Organizations or COMM 270: Strategic Health Communication
• MIS 210: Productivity Software
• Thematic Thread Requirement

Third Year

• Fall
• HCAM 305: Fundamentals of Healthcare Quality and Safety
• HCAM 430: Finance for Healthcare Organizations
• MRKT 333: Consumer Behavior
• MRKT 336 or MRKT 430: Professional Selling or Marketing Research
• Social Science Inquiry
• Spring
• HCAM 400: Legal Environment of Healthcare or ACCT 400: Legal Environment of Healthcare
• HCAM 480: Healthcare Value-Based Reimbursement and Process Improvement
• HCAM 385: Insurance and Cost Containment
• MRKT 332: Business Marketing
• Thematic Thread Requirement (Upper Level)

Fourth Year

• Fall
• HCAM 450: Internship-Health Care Administration & Management or HCAM 499: Health Care Theory and Research Capstone Seminar
• Thematic Thread Requirement (Upper Level)
• Elective (Recommend MIS 310)
• Thematic Thread Requirement (Upper Level)
• Elective (Recommend HCAM or Minor)
• Elective (Recommend HCAM or Minor)
• Spring
• HCAM 300: Healthcare Systems: Global Perspectives and Analysis or ECON 312: Critical Choices in Health Care Policy
• HCAM 499: Health Care Theory and Research Capstone Seminar or HCAM 450: Internship-Health Care Administration & Management
• Elective (Recommend HCAM or Minor)
• Elective (Recommend HCAM or Minor)

Careers: