Online Master's in Communication, MA Degree Program

Program Overview

This online Master's in Communication program provides advanced communication skills for careers in advertising, journalism, marketing, public relations, and social media. With a focus on new media and marketing or public relations, students learn from industry experts and develop specialized knowledge and skills for roles such as social media specialist, public relations specialist, and marketing manager. The program offers 24/7 online accessibility and support from day one to graduation.

Program Outline

Degree Overview:

Strong communicators are strong leaders. Whether you're looking to lead ad campaigns that drive customers to action, build meaningful community relationships for local nonprofits or seal business deals with executive leadership teams, a graduate degree in communication can help you build the skills and authority you need to advance your career. Develop advanced communication skills Learn from industry experts 24/7 online accessibility – attend class when and where it's convenient

Outline:

This 36-credit program isn’t your typical MA in Communication degree, steeped in traditional theory and research. Our master’s in communication online program has been newly designed for those pursuing a variety of exciting communication-related careers, including advertising, journalism, marketing, public relations and social media.

Teaching:

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom and helpful learning resources along the way, you'll have everything you need to reach your goals.

Careers:

The online master's in communication with a new media and marketing concentration is designed to keep you at the forefront of new media technologies, so you can be prepared for the next step of your career. You'll gain specialized knowledge and skills that could position you for a number of roles, including: Social media specialist Public relations specialist Graphic designer Editor Marketing manager Plus, given the broad appeal of new media across industries, you'll have the option to work in a number of different environments, from financial firms to nonprofits and beyond. Courses may include: Communication with Media Technology Pen to Platform (communicating across diverse media) Digital Tools & Teams New Media Campaign Design & Marketing The master's in public relations online degree program immerses you in the technology and tactics that show brands in their best light and help keep them there. Designed for both current public relations professionals and those hoping to break into the field, this career-focused concentration demonstrates best practices for building, managing and maintaining brand value through the use of public relations and external communications. You'll learn how to use all of the media channels available to you to strategically manage the flow of information between brands and the public – whether it’s through traditional media avenues or emerging digital platforms. The public relations concentration consists of seven core courses, four specialized courses and a capstone course, in which you'll use what you've learned to strategize and execute a real-life public relations campaign. Courses may include: Reputation Management: Building a Brand Spread the Word: Social Media Practices Crisis Communication in a 24/7 World Integrated Public Relations Campaigns & Measurement Professionals with strong communication skills are always in demand, from internal communications to public relations and writing across broad platforms and industries. A master's degree can help position professionals in these areas to advance their careers, and even work their way up to leadership roles.