| Program start date | Application deadline |
| 2024-05-06 | - |
Program Overview
Southern New Hampshire University's BA in Communication with a concentration in Public Relations equips students with the skills to lead and contribute to organizational communication, emphasizing storytelling and stakeholder engagement. The program's curriculum covers core communication principles, public relations strategies, and ethical practices, preparing graduates for careers in public relations and related fields.
Program Outline
Degree Overview:
The Bachelor of Arts (BA) in Communication with a concentration in Public Relations at Southern New Hampshire University prepares students to lead or contribute to furthering their organization's mission, message, and public image. The program's objectives include:
- Developing students' communication and delivery skills
- Providing students with strategic planning and execution abilities
- Enhancing students' stakeholder collaboration skills
- Equipping students with ethical communication plans The program emphasizes the importance of storytelling in engaging diverse audiences and enlightening, persuading, and informing in support of communication goals.
Outline:
- Required Courses:
- Public Relations
- Electronic Public Relations
- Writing for Public Relations
- Public Relations Campaign Planning Seminar (Capstone)
- Core Curriculum:
- Communication Theory
- Communication Ethics
- Communication Law
- Public Speaking
- Media Relations
- Crisis Communication
- Social Media Management
- Digital Communications
- Event Planning
- Elective Courses:
- Business Communication
- Marketing Communication
- Healthcare Communication
- Nonprofit Communication
- International Public Relations
Assessment:
Assessment methods in the program include:
- Exams
- Quizzes
- Papers
- Projects
- Presentations
- Class participation Assessment criteria focus on evaluating students' ability to:
- Communicate effectively
- Develop and execute public relations campaigns
- Analyze and interpret communication data
- Apply ethical principles to communication practices
Teaching:
The program utilizes a variety of teaching methods, including:
- Lectures
- Discussions
- Case studies
- Simulations
- Role-playing
- Guest speakers The faculty in the program are experienced public relations professionals with expertise in various areas of the field. They are dedicated to providing students with real-world knowledge and skills.
Careers:
Graduates of the program are prepared for careers in public relations, including:
- Public Relations Specialist
- Media Relations Manager
- Crisis Communication Manager
- Corporate Communications Director
- Nonprofit Communications Officer
- Social Media Manager The program also provides students with the skills and knowledge necessary to pursue advanced degrees in public relations or related fields.
